Meet Antigravity, the First 360 Drone Brand Incubated by Insta360

Antigravity, a new drone company from the team behind Insta360, is set to launch a lightweight 360-degree drone with 8K video capture.

The consumer drone market might be on the verge of its next big shake-up. A new player, Antigravity, has officially emerged, and it's bringing a bold promise: to change how we explore and capture the world from the sky. Backed by the creative minds behind Insta360, Antigravity plans to introduce a world-first: a 360-degree drone with immersive 8K video capabilities, all in a compact, sub-249g design. The official product unveiling is scheduled for August, but even now, the brand’s vision is already drawing serious attention.

While most drone brands compete on hardware specs like flight time and stabilization, Antigravity is taking a very different approach. Their focus isn’t just on performance, it’s on user experience. They’re designing drones not as flying cameras with complicated controls, but as creative tools made for anyone, from beginners to experienced pilots who want to tell stories from new angles. Their goal is to simplify drone flying and make it accessible without sacrificing creative power.

At the heart of Antigravity’s debut is what they call “360 immersive flight.” This isn’t just marketing talk. The upcoming drone is expected to be the first drone ever to deliver true 360-degree video capture in such a lightweight frame, allowing for panoramic views and unique aerial perspectives. The resolution? A stunning 8K, which hints at incredible visual detail. However, we’re still waiting to see how the camera will be designed, especially since capturing 360 video without getting the rotors in the shot is a serious challenge.

The move into immersive aerial capture may also tie into the growing interest in VR content for devices like Apple Vision Pro or Meta Quest. If Antigravity can make it easier to create and consume 360-degree footage, they may be carving out a new niche in a drone market that’s long been dominated by brands like DJI.

Beyond its headline features, Antigravity is leaning heavily into simplicity and inclusivity. The company is building drones that don’t require any flying experience. There are no intimidating pre-flight checklists or advanced control setups, just an intuitive system meant for fast, creative capture. This mirrors how Insta360 has approached the 360-camera space, focusing on smart design and ease of use.

Interestingly, Antigravity is also engaging its user base directly. Through its “Antigravity Hub,” the company invites users to take part in shaping product features and improvements. This community-first development model is more common in tech startups than in hardware companies, and while it comes with risks, it could also lead to a better product tailored to real-world needs.

Safety is another area Antigravity is addressing head-on. The drone will include smart safety features, like payload detection, to help prevent unauthorized modifications or misuse. especially in sensitive environments. With increased global scrutiny on drone usage, this kind of responsible design could help Antigravity build trust and avoid regulatory pitfalls.

Still, Antigravity’s promises come at a time when established players are already offering high-quality, user-friendly drones. DJI, for instance, has expanded its sub-249g lineup with options like the Mini 4 Pro, DJI Flip, and DJI Neo, which balance ease of use with impressive specs. Past efforts by more niche brands, such as Skydio, also showed that great features don’t always lead to success if market demand isn’t there. So, the big question remains: will users embrace immersive storytelling over traditional drone features?

We’ll find out soon. The official product reveal is set for August, and expectations are high. If Antigravity can deliver on its promise of 8K, 360-degree, and user-friendly flight, they could push the drone industry into exciting new territory. More than just another competitor, they might be opening a door to a new era of creative aerial expression.

Until then, all eyes are on August, and on what might just be the most talked-about drone launch of the year.