Sony Alpha Fest 2026 Gathers Creator Community at Foro de Intramuros, Debuts All-New Cinema Line FX5 and RX10 V
Sony Philippines brought together hundreds of photographers, filmmakers, and digital content creators at Foro de Intramuros for Alpha Fest 2026. The annual gathering celebrated the local creative community through hands-on workshops, interactive shooting zones, and exclusive looks at Sony’s latest imaging innovations.
Led by Sony Philippines President and Managing Director Shuhei Sugihara and Marketing Director Kentaro Imamura, the event showcased key additions to the Sony Alpha ecosystem, including the newly revealed Alpha 7R VI, FE 100-400mm F4.5 GM OSS, RX10 V, and the highly anticipated FX5 cinema camera.
SONY ALPHA FEST 2026 KEY HIGHLIGHTS
Featured Products: Sony FX5, RX10 V, Alpha 7R VI, and FE 100-400mm F4.5 GM OSS.
• Workshop Mentors: Manny Librodo, Jason Magbanua, Jiggie Alejandrino, Win Magsino, Nicco Valenzuela, & Martin San Diego.
• Special Keynote Speakers: Noel Guevara (National Geographic Explorer), Tavepong Pratoomwong, & Miki Labarda.
Next-Gen Hardware: Spotlight on the FX5 and RX10 V
- The main focus of Alpha Fest 2026 was the hands-on preview of Sony’s newest imaging gear:
- Sony FX5: Expanding Sony’s Cinema Line, the FX5 delivers a full-frame stacked Exmor RS™ CMOS sensor, BIONZ XR™ processor with dedicated AI processing, internal 16-bit X-OCN recording, Open Gate video support, and high-frame-rate recording up to 4K 240p.
- Sony RX10 V: The fifth-generation super-zoom camera pairs a 24–600mm ZEISS® Vario-Sonnar T* lens with AI-powered Real-time Recognition Autofocus, blackout-free 30 fps continuous shooting, and 4K 120p video recording in a single compact body.
Masterclasses & Interactive Shooting Zones
Attendees participated in genre-focused learning sessions led by top industry professionals:
- Wildlife & Nature: Win Magsino shared field techniques for capturing wildlife in natural habitats.
- Weddings & Portraits: Jiggie Alejandrino held a live wedding and portrait lighting session, while wedding videographer Jason Magbanua broke down narrative-driven filmmaking workflows.
- Street & Festival Photography: Martin San Diego demonstrated street photography compositions, while Manny Librodo led a vibrant shooting session inside the dedicated Festival Zone.
- Landscape Photography: Nicco Valenzuela offered tips on light, framing, and outdoor storytelling.
Keynote sessions included National Geographic Explorer Noel Guevara discussing marine conservation visual storytelling using the Alpha 7R VI, Thai street photographer Tavepong Pratoomwong sharing his approach to street photography, and travel creator Miki Labarda reflecting on the evolution of the local creator economy.
Philippine Pre-Order & Pricing Breakdown
| Model | Configuration / Bundle | Suggested Retail Price (SRP) | Pre-Order Bonus / Inclusions | Pre-Order Window |
Sony RX10 V | All-in-One Super Zoom Camera | PHP 130,999 | Free NP-FZ100 Battery (Worth ₱4,490) | July 10 – August 7, 2026 |
Sony FX5 | Body Only | PHP 318,000 | Free NP-SA100 Battery (Worth ₱6,400 via My Sony registration) | July 23 – August 24, 2026 |
Sony FX5 | Body + XLR Handle Kit | PHP 349,000 | Free NP-SA100 Battery (Worth ₱6,400 via My Sony registration) | July 23 – August 24, 2026 |
> Note for FX5 Pre-Orders: Reservations require a ₱5,000 down payment at participating Sony Centres and authorized dealers. Optional accessories include the OLED Viewfinder DVF-EL1 (₱61,000) and Timecode Adapter Cable VMC-BNCU1 (₱7,350).
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