Hisense, a global leader in home appliances and consumer electronics, is showcasing its latest innovations at IFA 2026 in Berlin, Germany, under the theme “Innovating a Brighter Life.” The brand is presenting a full portfolio of home technologies while announcing the extension of its partnership with UEFA as an Official Partner of UEFA EURO 2028.
The agreement marks Hisense’s fourth consecutive UEFA European Championship sponsorship, following its partnerships during the 2016, 2020, and 2024 tournaments. The continued collaboration highlights the brand’s strategy of pairing product innovation with major international sports platforms to connect with consumers worldwide.
At IFA, Hisense brings that football connection to life through a UEFA EURO-themed interactive zone. Visitors can take part in the “Shoot, Score, Share” game, take their own goal shots, and download commemorative photos through a QR code. For Filipino football fans and home entertainment enthusiasts, the partnership also reflects Hisense’s broader goal of bringing the excitement and visual experience of major sporting events into the home.
A New Era of Home Entertainment
Taking center stage at Hisense’s IFA 2026 exhibition is the flagship 116UXS RGB MiniLED TV, which represents the brand’s latest approach to display technology.
The television features RGB MiniLED Chromagic 2.0 Technology, introducing cyan as a fourth backlight color to achieve a claimed 110% BT.2020 color gamut. It is paired with Hisense’s self-developed Hi-View Engine RGB chip for real-time picture processing.
The audio experience is supported by a 6.4.2 OperaSphere Sound system, co-tuned by Devialet and the Paris Opera. The 116UXS also features TÜV Rheinland hardware low blue light certification, Dolby Vision 2 Max, IMAX Enhanced, and Filmmaker Mode, bringing together picture quality, immersive sound, and viewing comfort for home entertainment.
Hisense also presented the UX1 soundbar, featuring 11.2.6 channels; the lightweight HiClips open-ear earbuds; and the 32-inch 4K RoamView touchscreen, which features a 10-hour battery and Android OS for a more flexible entertainment experience around the home.
Bringing the Big Screen Home
For movie fans and gamers who want a larger viewing experience, Hisense showcased its expanded Laser portfolio led by the PX4 Pro TriChroma Laser Cinema.
The system can project screen sizes from 80 to 200 inches at 3,500 ANSI lumens and uses the LPU 3.0 Digital Laser Engine with 118% BT.2020 color coverage. It is also positioned as the world’s first FreeSync Premium-certified TriChroma Laser Cinema, featuring 1ms ultra-low latency and 2K 240Hz refresh rates.
The big-screen lineup is joined by the C3 series, including the C3 Ultra Max, gaming-focused C3 Ultra, and C3 Pro, as well as the professional-grade XR10 and installation-friendly L9Q ultra-short-throw Laser TV.
With large-screen entertainment becoming increasingly popular among households, these technologies give consumers more options for creating cinema and gaming experiences at home.
From Smart Living to Companion Living
Beyond displays and entertainment, Hisense is also introducing its AI Companion Suite, reflecting the company’s vision of moving from “Smart Living” toward “Companion Living.”
Built around four core capabilities: sensing, thinking, communicating, and executing, the intelligent whole-home system is powered by the ConnectLife platform. It is designed to connect appliances across cooking, laundry, air management, and energy care, allowing different parts of the home to work more seamlessly together.
In the kitchen, the PureTouch Hub Series refrigerator features dual screens and AI ingredient recognition to help with kitchen management. Meanwhile, the AI Laundry Companion uses AI Fabric Vision and multi-sensor systems to automatically match and hand off optimal wash-and-dry cycles.
For home comfort, the award-winning U8 Air Master air conditioner features Smart Eye Pro technology, which can automatically optimize temperature, humidity, and airflow.
As Filipino households continue to look for larger screens, connected appliances, and more convenient ways to enjoy and manage their homes, Hisense’s latest IFA showcase reflects the growing role of technology in everyday living. Through its combination of display innovation, AI-powered home solutions, and long-term sports partnerships, Hisense continues to develop products designed around how people watch, play, relax, and live at home.
For more information about Hisense’s latest product portfolio and upcoming availability in the Philippines, visit and follow the official Hisense Philippines accounts on social media.
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