SNICKERS x MINGYU of SEVENTEEN: 6 Collectible Packs & PH Freebies

SNICKERS and MINGYU of SEVENTEEN Unveil First-Ever Co-Created Special Edition Pack in Asia

MANILA, PHILIPPINES — SNICKERS® has partnered with K-pop icon MINGYU of SEVENTEEN to release its first-ever celebrity co-created packaging initiative across Asia. The limited-edition collaboration brings six unique collectible pack designs and exclusive digital experiences to nine markets, including the Philippines, South Korea, Taiwan, Hong Kong, Malaysia, Thailand, Singapore, Indonesia, and Vietnam.

Six Designs, Digital Wallpapers, and Philippine-Exclusive Collectibles

Moving beyond traditional brand endorsements, the SNICKERS® and MINGYU Special Edition Pack reimagines the iconic "You're Not You When You're Hungry" platform by celebrating different facets of MINGYU's personality and passions directly on the wrapper.

Each of the six collectible designs features distinct creative elements and messages inspired by the artist. Consumers can scan an on-pack QR code to unlock exclusive digital content and download MINGYU wallpapers.

For fans in the Philippines, SNICKERS® is offering an exclusive Gift-With-Purchase (GWP) promotion. Shoppers who purchase qualifying SNICKERS® products on TikTok Shop, Shopee, and Lazada can collect exclusive MINGYU stickers (available for a limited time while stocks last).

Authentic Connections Across Asia

Highlighting the intention behind the regional launch, Catherine Yap, Marketing Director for Chocolate at Mars Snacking Asia, shared:

"With this special edition, we wanted to go beyond simply featuring MINGYU on our packaging. We invited his personality and creativity into the SNICKERS® brand world, turning the pack into something consumers can discover, collect and enjoy. Launching the collection across nine markets also gives us an exciting opportunity to bring this experience to consumers and fans across Asia in a locally relevant way."

Expressing his enthusiasm for the co-creation process, MINGYU added:

"I've always enjoyed SNICKERS®, so it was exciting to bring more of myself into something that fans and consumers can actually pick up and experience. Each of the six packs shows something a little different, which makes the collection fun to discover."