Jollibee Group Named Company of the Year at 61st Anvil Awards for ‘Bida Best, Bida Pinoy’ Campaign

Celebrating Filipino pride, creativity, and meaningful connections with communities, the Jollibee Group has been named Company of the Year at the Anvil Awards, organized annually by the Public Relations Society of the Philippines.

The recognition highlights the company’s outstanding achievements in strategic communications, brand storytelling, and impactful public relations initiatives across its portfolio of brands.

At the 61st edition of the prestigious awards, the Jollibee Group received an impressive haul: one Grand Anvil, eight Gold Anvils, and ten Silver Anvils. These honors recognize a wide range of initiatives—from marketing campaigns and partnerships to advocacy, sustainability communication, and corporate social responsibility programs.

According to Joseph Tanbuntiong, the award is a meaningful milestone for the organization and its teams. “Being named Company of the Year at the Anvil Awards is a deeply meaningful honor for the entire Jollibee Group. It affirms the heart, creativity, and discipline our teams bring to work every day and our belief that powerful storytelling builds trust, inspires pride, and creates real connections with the communities we serve.”

Grand Anvil Win for Jollibee

Leading the charge was the brand Jollibee, which earned the coveted Grand Anvil Award alongside eight Gold Anvils and six Silver Anvils for campaigns spanning marketing, advocacy, digital engagement, and partnerships.

At the center of this success is the campaign “Bida Best, Bida Pinoy.” The initiative celebrates the everyday heroism of Filipinos, highlighting moments of courage, kindness, and excellence that reflect the spirit of the nation.

The campaign took home the Grand Anvil and three Gold Anvils in the following categories:

• Marketing and Brand Communication
• Best Use of Social Media
• Best Use of Influencer Marketing
• It also earned a Silver Anvil for Special Events & Exhibits.

More than a successful campaign, “Bida Best, Bida Pinoy” reinforces Jollibee’s role as a cultural icon that champions Filipino pride and celebrates the stories that bring communities together—both in the Philippines and among Filipinos around the world.

Other Gold Anvil recognitions for Jollibee Philippines included:

• Project Abulug 1,300th Store Opening and Book Donation for Corporate Social Responsibility and Good Governance
• Project 1000 – 1000 Kilometers of Joy for Best Use of Partnerships
• Kids Values Meal for Advocacy/Public Awareness and Best Use of Partnerships
• We Deliver Joy – All New Jollibee App for Marketing and Brand Communication

Meanwhile, Silver Anvil awards were given to initiatives such as:

• The Dessert Museum x Peach Mango Pie collaboration for Best Use of Partnerships and Special Events & Exhibits
• BEE Earth’s Best Friend for Sustainability Communication
• Kids Values Meal for Special Events & Exhibits
• Serving Joy & Music – A Joyful In-store Fan Experience for Special Events & Exhibits
• Wins for Mang Inasal and Chowking

Other beloved brands under the Jollibee Group also made their mark at the awards.

Mang Inasal received three Silver Anvils for its 4 Cheese Halo-Halo campaign under Best Use of Social Media, as well as for its MI UNIVerse initiative, which was recognized in both Best Use of Partnerships and Best Use of Influencer Marketing.

Meanwhile, Chowking earned a Silver Anvil for its Chowking Spicy Chao Fan – ANGHAmazing sa Sarap campaign in the Best Use of Influencer Marketing category.

Tanbuntiong emphasized that beyond awards, the company’s purpose remains at the core of every initiative.

“At the center of every campaign is our purpose of spreading joy through superior taste. This recognition reminds us that when purpose guides performance, the impact goes far beyond awards. It strengthens our commitment to keep raising the bar, not just in what we say, but in how we show up for our customers and for the country.”

A Milestone for a Global Filipino Brand

Organized annually by the Public Relations Society of the Philippines, the Anvil Awards celebrate outstanding public relations programs and tools that uphold the highest standards of the profession.

For the Jollibee Group, being named Company of the Year underscores its leadership in strategic communications and advocacy-driven storytelling across its expansive network of 19 brands, more than 10,000 stores, and operations in 33 countries.

More than a recognition of excellence, the award highlights how the company continues to connect with Filipinos through stories, initiatives, and experiences that celebrate joy, culture, and the everyday moments that bring people together.