Give Your iPhone Photos a Pro Touch with Leica’s New Greg Williams “Artist Look” in the Lux App

Leica introduces "Artist Looks" to its Lux iPhone camera app, starting with a filter inspired by celebrity photographer Greg Williams. 

Leica, a name that carries serious weight in the world of photography, has just rolled out a fresh update to its Lux camera app for iPhone users, and it’s one mobile photographers will want to explore. The big new addition is called "Artist Looks," and it's more than just another set of filters — it’s Leica's take on professional-grade photo styling, made incredibly simple.

The first Artist Look is inspired by British celebrity photographer Greg Williams, known for capturing natural, cinematic portraits of stars like Daniel Craig and Kate Winslet. Leica has worked directly with Williams to design a custom filter preset that reflects his distinctive visual style, bringing a sense of timelessness and mood to your everyday iPhone photos.

The Greg Williams Artist Look is loosely modeled on Kodak Tri-X film, a classic black-and-white stock often used for its sharp contrast and documentary feel. When applied, your images are transformed into moody black-and-white compositions. But it's not just a basic desaturation. The white balance is carefully adjusted so whites appear slightly warm and off-white, giving the photo a subtle vintage tone that feels more film-like than digital.

What makes this feature especially appealing is how easy it is to use. Just one tap within the Lux app applies the effect, making it accessible even to users who aren't familiar with detailed photo editing. For photographers who love the aesthetic of film but don’t want the hassle of post-processing or manual adjustments, this is a great option.

To get access to the Greg Williams Artist Look, you’ll need to subscribe to the Leica Lux Pro plan. Alternatively, Leica is offering the Artist Look for free to anyone who purchases their iPhone camera grip accessory. While the grip is a luxury item, it’s designed to enhance the ergonomics of shooting on your iPhone and may appeal to serious mobile photographers.