Metrobank has officially launched Moneygurado, a purpose-driven campaign and docuseries that brings financial mindfulness closer to everyday Filipinos by telling one thing first, real stories.
Rooted in the Filipino word “manigurado” (to make sure), Moneygurado blends “money” and “sigurado,” reflecting a simple yet powerful goal: helping Filipinos feel more confident, informed, and secure in every financial decision they make. Rather than starting with rules or technical advice, the campaign begins with lived experiences, how people earn, spend, struggle, recover, and rebuild.
Built on Metrobank’s long-standing advocacy for financial empowerment, the initiative encourages practical habits such as planning ahead, spending with intention, protecting one’s resources, and staying open to growth opportunities. At its core, Moneygurado reframes financial mindfulness as a daily mindset, one that helps Filipinos navigate uncertainty with clarity and control.
The launch comes at a time when many households are feeling the pressure of rising fuel costs, increasing prices of goods, and shifting economic conditions. These challenges highlight a growing need to move away from reactive financial behavior and toward more intentional decision-making, from “bahala na” to “sigurado.”
“Moneygurado is about helping Filipinos become more intentional with their money by understanding the ‘why’ behind their decisions,” said Digs Dimagiba. “By starting with real stories that reflect everyday realities, we make these conversations more relatable, and ultimately more actionable.”
Moneygurado: Stories that reflect real Filipino life
At the heart of the campaign is the Moneygurado docuseries, which explores how Filipinos think about money through culture, values, and lived experience. It looks at how debt, spending, saving, and resilience are shaped by deeply rooted cultural values such as katatagan (resilience), hiya (shame), pakikisama (fellowship), and utang na loob (debt of gratitude).
While these values define Filipino identity, they can also influence financial habits that prioritize short-term social obligations over long-term stability.
The premiere episode, “Kapit Lang: The Filipino Way of Surviving,” features entrepreneur Audrey Cruz, founder of OnlyPans Taqueria in Poblacion, Makati. What began as a pandemic delivery idea eventually grew into a thriving business until a fire forced her to start over.
Her story reflects a deeply familiar Filipino strength: resilience. But it also highlights a deeper truth, survival alone is not enough without preparation. True financial resilience, the series suggests, is built through intentional habits formed long before crises arrive.
Upcoming episodes will continue exploring financial behavior through different perspectives, including:
- “Utang sa Pelikula: Self-Worth and Borrowing” featuring director Jose Javier Reyes
- “The Price of Hiya” featuring historian Xiao Chua
- “Alkansya: The Filipino Art of Waiting” featuring author Michelline Suarez
Across all episodes, Moneygurado aims to translate reflection into action, encouraging more mindful borrowing, disciplined spending, goal-based saving, and intentional financial planning.
“Real progress starts when people see themselves in the story,” Dimagiba added. “Moneygurado is designed to meet Filipinos where they are, acknowledging their realities and helping them move forward with practical, meaningful actions.”
In the coming months, Metrobank will release more Moneygurado episodes along with accessible learning materials for students, families, and communities through its Earnest platform: Metrobank Earnest Moneygurado
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