Eye Mo Enters the "Cooling" Segment: How the Philippines' #1 Eye Care Brand is Reinvigorating its 80-Year Legacy

Eye Mo Reimagines Eye Care as the Ultimate Act of Self-Care with the New "Eye Mo COOL Red Eyes"

In a world where we meticulously curate our skincare routines and wellness rituals, one essential part of our well-being is often overlooked: our eyes. Today, Eye Mo, the Philippines’ #1 eye care brand for over 80 years, is shifting the narrative. With the launch of Eye Mo COOL Red Eyes, the brand is declaring that eye care is no longer just a medical necessity—it is a vital act of everyday self-care.

To mark this milestone, Mr. Weitarsa Hendarto, Director of PT Combiphar, personally introduced this latest innovation, emphasizing that the heart of Eye Mo’s longevity lies in the deep trust of Filipino consumers—a trust that inspires the brand to continuously do better.

A 360-Degree Response to the Modern Grind

The launch is supported by a comprehensive 360-degree campaign designed to bring the cooling experience directly to the people. Mr. Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, highlighted that the product was born from listening to the real-world struggles of young professionals and urban dwellers.

“Our consumers are constantly exposed to smog, dust, intense heat, and sun glare—even chlorine from a quick dip or unexpected allergies can lead to major eye discomfort,” Jayona shared. “This is where Eye Mo COOL Red Eyes comes into the picture. It transforms a moment of irritation and turns it into a refreshing moment of relief, positioning Eye Mo as an absolute cooling essential for the modern Filipino.”

The Power of the "Icy Reset"

The launch of Eye Mo COOL Red Eyes reinforces Eye Mo’s leadership by entering the cooling segment with a specialized formula. As a conjunctival decongestant, it provides the rapid relief consumers have trusted for decades, now enhanced with a cooling menthol sensation. This dual-action approach allows users to Refresh and Recharge their eyes instantly, clearing redness while providing a sensory "reset" that lifts away the heavy feeling of ocular fatigue.

Bridging the Generation Gap with Dustin Yu

Leading the #COOLngEyeMo movement is fast-rising actor and athlete Dustin Yu. As a proud user of the brand, Dustin represents a generation that refuses to let physical discomfort slow down their ambitions. Whether he is under the grueling lights of a long TV taping or playing high-intensity sports, Dustin keeps his vision—and his vibe—in check.

“I always have Eye Mo with me, wherever I go. Being an active person, whether I’m on set for work or out playing sports, my eyes are constantly exposed to the elements,” Dustin shared. “I’ve realized how important it is to not just stay refreshed, but to actually feel refreshed. Eye Mo COOL Red Eyes gives me that instant icy boost that recharges me when I’m feeling drained. It’s a game-changer for my daily routine.”

Innovation Rooted in Self-Care

Celebrating 55 years of PT Combiphar, the introduction of the "Cool" variant serves as a testament to the company's purpose: improving quality of life. By emphasizing that Eye Care is Self-Care, Eye Mo is encouraging Filipinos to stop "dealing" with discomfort and start prioritizing their ocular health as part of their daily grooming and wellness routine.

“At the end of the day, if your eyes feel better, you feel better,” Hendarto concluded.

Eye Mo COOL Red Eyes is now available in drugstores and pharmacies nationwide. It’s time to Refresh and Recharge your eyes with #COOLngEyeMo—the ultimate icy boost for a clearer, cooler tomorrow.