Infinix is turning heads and making waves with its first-ever Global Brand Ambassador: K-pop sensation YUNA from ITZY. Known for her vibrant energy and fearless self-expression, YUNA perfectly embodies Infinix’s philosophy of “Joy Tech, Beyond Limits,” inspiring a new generation of users to embrace technology with creativity and confidence.
The announcement coincides with the global debut of Infinix’s flagship NOTE 60 SERIES, a bold step toward delivering premium, innovative experiences to tech enthusiasts worldwide. With the NOTE 60 SERIES, Infinix combines cutting-edge performance, sleek aesthetics, and immersive multimedia features, powered by Snapdragon, designed in collaboration with Italian automotive design legend Pininfarina, and enhanced with JBL sound technology.
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“I am so excited to reach out to my fans in a new way as Infinix's Global Brand Ambassador. Life should be full of joy and courage, and it’s amazing to see Infinix share that energy. I can’t wait to create special stories together!” said YUNA.
YUNA’s rise to global stardom through music, acting, and personal expression mirrors Infinix’s commitment to innovation and individuality. This partnership signals a new era for the brand—moving beyond smartphones as mere devices to becoming tools for bold self-expression and joyful experiences.
“Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally,” said TT Liu, CMO of Infinix Mobility. “Our Joy Tech philosophy is about creating moments that excite, inspire, and empower users—something YUNA embodies perfectly.”
As Infinix expands into the premium market, the NOTE 60 SERIES and YUNA’s global influence together highlight the brand’s evolution into a lifestyle-focused, joy-infusing technology leader. This collaboration invites tech-savvy youth to celebrate self-expression, creativity, and the limitless possibilities of modern innovation.
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