As the year gently comes to a close, CHAGEE invites everyone to slow down and savor what truly matters: warm moments, shared conversations, and meaningful connections. This December, the premium tea brand welcomes the festive season with a comforting new offering: Cocoa Oolong Milk Tea, paired with the cheerful glow of Sanrio’s Tanned Hello Kitty, a sun-kissed icon beloved across Asia.
Launching on December 12, the collaboration celebrates the small rituals that bring comfort during the holidays. It’s a reminder to pause, enjoy a cozy cup of tea, and reconnect with loved ones amid the season’s joyful bustle.
A Cozy Cup Crafted for the Holidays
At the heart of the collaboration is CHAGEE’s seasonal Cocoa Oolong Milk Tea, available for a limited time. Thoughtfully crafted, it blends:
- Premium Oolong tea from the UNESCO-listed Wuyi Mountains, prized for its roasted, floral, and honeyed notes
- Fine cocoa sourced from Côte d’Ivoire’s Gold Belt, one of the world’s most renowned cocoa regions
The result is a drink that opens with a comforting roasted aroma, followed by a smooth cocoa finish—warm, velvety, and ideal for slow catch-ups or quiet reflection after a long year.
Where Comfort Meets Whimsy
CHAGEE partners with Tanned Hello Kitty, a collectible favorite across the Asia-Pacific, known for her sunny personality inspired by carefree tropical afternoons. Her cocoa-toned look and gentle charm mirror the warmth of Cocoa Oolong Milk Tea, making the pairing feel natural, festive, and familiar—like the comforting glow of the holidays themselves.
“The holidays remind us that connection is one of life’s greatest gifts,” shared Eugene Lee, Chief Marketing Officer of CHAGEE APAC. “With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting and joyful just like meaningful relationships. At CHAGEE, tea is more than a drink; it’s a way to slow down, be present, and create memories together.”
Echoing this sentiment, Kohei Imai, COO of Sanrio Southeast Asia, added, “Hello Kitty has always stood for kindness and connection. This collaboration carries that spirit into the festive season, celebrating togetherness through warmth, charm, and shared moments.”
Festive Collectibles Designed to Delight
Adding to the holiday cheer, CHAGEE introduces a line of limited-edition merchandise inspired by Tanned Hello Kitty’s sunny spirit. Cute, collectible, and gift-ready, the exclusive items include:
- The Snuggle Snap
- The Cuddle Sling
- The Plushie Charm
- The Mini Charm
Perfect as accessories, bag charms, or thoughtful gifts, each piece brings a playful touch to the season.
Holiday Exclusives in the Philippines
Filipino fans can enjoy the new Cocoa Oolong Milk Tea in Regular (PHP 159) and Large (PHP 175) sizes, served in festive limited-edition cups with an exclusive thermal bag carrier.
Seasonal bundles include:
Available from December 12
- 2 Large Cocoa Oolong Milk Teas + complimentary Snuggle Snap
- 1 Large Cocoa Oolong Milk Tea + Cuddle Sling for PHP 874
Available from December 19
- 2 Large Cocoa Oolong Milk Teas + Plushie Charm for PHP 800
- CHAGEE App voucher bundle redeemable for a Mini Charm
CHAGEE will also host the CHAGEE Loves Hello Kitty Pop-Up at Trinoma Activity Center from December 19–21, transforming the space into a festive playground filled with photo spots, interactive games, tea tastings, and exclusive rewards, perfect for families, friends, and Hello Kitty fans of all ages.
A Gentle Reminder This Holiday Season
More than a collaboration, CHAGEE’s holiday offering is a reminder that the season is about feeling more. Whether enjoyed alone or shared with someone special, Cocoa Oolong Milk Tea and Tanned Hello Kitty invite everyone to slow down, connect, and cherish the small moments that make the holidays truly meaningful.
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