Fitness, Music, and Culture Unite on November 29 for the AIA Rock ’n’ Roll Running Series Manila
The highly anticipated Rock ’n’ Roll Running Series Manila 2025 is set to transform the city into a massive celebration of movement, live music, and local culture. This year, AIA Philippines takes center stage as the event’s Title Sponsor, underscoring its commitment to making health and fitness simple, enjoyable, and accessible to Filipinos.
Scheduled for Saturday, November 29, 2025, the event will feature the officially branded AIA 10KM and AIA 1KM Kids distances, highlighting the insurer’s integration into the race experience. Adding celebrity support to the roster, AIA Brand Ambassadors Solenn Heussaff and Wil Dasovich will participate in the AIA 10KM run, alongside various invited creators and key opinion leaders, ensuring strong community connection throughout the event.
“At AIA Philippines, we want health to feel achievable and fun, so it becomes something people can actually enjoy, not stress over,” said Melissa Henson, AIA Philippines’ Chief Marketing Officer. “This kind of experience is a reminder that staying healthy doesn't have to be overly structured or intimidating; it can be fun, social, and something you look forward to. Activities like the AIA Rock ’n’ Roll Run show how powerful it can be when people move and show up together.”
An Immersive Wellness Experience on Race Day
AIA Philippines is curating an immersive experience for all participants, from the starting line to the final festival.
Runners will kick off the day with tailored warm-up activities designed for comfortable preparation. Along the route, participants can look forward to the AIA Philippines’ Hot Zones—themed stations providing energy boosts, smiles, cheers, and fun surprises. These zones will offer everything from reward vouchers and music-powered motivation to photo-worthy stops to capture milestone moments.
The course itself will be energized by lively performances and creative on-ground entertainment, transforming every stretch into a unique, high-spirited journey inspired by Manila’s culture and community.
Upon crossing the finish line, participants are invited to recover and recharge at the AIA Rethink Healthy Zone. This dedicated post-run area will offer simple wellness activities, complimentary refreshments, and photo opportunities. Furthermore, MediCard Philippines, AIA Philippines’ healthcare arm, will operate partner booths offering light health checks, perks, and post-run treats.
Music to Close Out the Day
The celebratory atmosphere continues with a post-race concert featuring live performances from top local acts, including The Itchyworms, Gracenote, Basti Artadi, and DJ Marc Marasigan, providing a relaxed, music-filled atmosphere for runners, families, and friends to enjoy.
“We want to help Filipinos live healthier, longer, better lives in ways that feel accessible, shared, and inspired, not pressured,” added Henson. “Having different members of the community—families, friends, experienced runners and beginners—enjoy the experience side by side turns it into something truly meaningful.”
The AIA Rock ’n’ Roll Running Series Manila is locally mounted by official race organizer, Sunrise Events Inc. Registration and event details are available through AIA Philippines’ official digital platforms and social media channels.
Post a Comment
0Comments