Vincent Co and Puregold Champion the Heart of the Neighborhood with ‘Sari-Sari Stories’ Advocacy

In neighborhoods across the Philippines, the sari-sari store stands as more than just a retail outlet; it is a trusted community institution. These humble hubs bridge critical access gaps in underserved areas, offering budget-friendly portions to families and often extending credit based purely on years of neighborly trust. Beyond their convenience, their presence sustains hyperlocal economies, serving as the vital foundation of the country’s entire retail ecosystem.

As a retail leader, Puregold has long understood that the strength of the broader industry is intrinsically linked to the vitality of this micro-retail sector. The company acknowledges that its expansive network of sari-sari store partners has been a primary contributor to its own nationwide reach and continued expansion.

This deep appreciation forms the heart of a new initiative championed by Puregold Price Club Inc. President Vincent Co. The "Sari-Sari Stories" series acts as his advocacy to empower the local entrepreneurs who keep grassroots commerce alive. The project shines a spotlight on the individuals running these neighborhood staples, recognizing their central role in both daily community life and national economic activity.

“Puregold’s continued success reflects the unrelenting hard work of our sari-sari store members,” says Vincent. “With Sari-Sari Store Stories, we aim to celebrate them not only as business collaborators, but also as proud Filipino icons. Puregold remains committed to ensuring that the humble tindahan continues to thrive and remains a meaningful part of every community.”

The tangible impact of these partnerships is evident in the company’s strong third-quarter performance. Long-standing sari-sari store owners remain the core engine of Puregold’s sustained growth, looking to the company not just as a supplier, but as a trusted business ally essential to their operations.

Through this series, Puregold honors these establishments while reinforcing its dedication to inclusive growth and community-centered development. Ultimately, the initiative aims to elevate awareness of the indispensable role sari-sari stores play in sustaining local economies and supporting the spirit of grassroots commerce.