CHAGEE Philippines Appoints New Country General Manager and Deputy General Manager

👑 CHAGEE Philippines Names New Leadership Amid 8th Global Anniversary Celebration

Industry Veterans Christopher Tiong and Oliver Rabatan Join to Steer Nationwide Expansion and Brand Innovation

CHAGEE Philippines, the premium milk tea brand that blends tradition with innovation, today announced the appointment of two seasoned industry leaders to its management team. In celebration of its 8th global anniversary this November, the brand welcomes Christopher “Sonny” Tiong as Country General Manager and Oliver “Ollie” Rabatan as Deputy General Manager.

New Leadership to Drive Growth and Operational Excellence

Christopher “Sonny” Tiong, Country General Manager

Sonny Tiong is an accomplished business leader with extensive experience across the food and beverage industry, having previously served as Chief Operating Officer for iconic brands like Krispy Kreme, Jamba Juice, and local favorite Pancake House. Known for his success in driving business growth and building high-performing teams, Sonny will now lead CHAGEE Philippines' strategic nationwide expansion and day-to-day operations.

"CHAGEE’s story has always been about blending tradition and innovation. As we celebrate our 8th global anniversary, our team is taking that story even further—reaching more Filipinos, expanding our presence, and strengthening our community built on quality, culture, and connection. We look forward to continued growth in the next year as we bring more people together one CHAGEE cup at a time."

Oliver “Ollie” Rabatan, Deputy General Manager

Ollie Rabatan brings close to two decades of expertise from McDonald’s, where he held the position of Chief Marketing Officer. A strategic, award-winning marketer, Ollie has built a strong reputation for transforming consumer insights into impactful brand experiences. In his new role, he will spearhead the brand’s expansion and innovation efforts, focusing on elevating the consumer experience and guiding the brand’s next phase of growth.

"As CHAGEE continues to grow in the Philippines, our focus will be on building deeper connections with consumers through creativity, insight, and authenticity. We see great potential to strengthen how CHAGEE engages Filipinos through storytelling, design, and experiences that reflect modern lifestyles while celebrating our craft, culture, and community."

Poised for the Next Chapter

With a strengthened leadership team and a renewed vision, CHAGEE enters its 8th year globally poised for sustained growth. The brand is ready to continue redefining the high-quality milk tea category in the Philippines by upholding its premium standards and commitment to exceptional customer service.

Follow CHAGEE Philippines on Facebook and Instagram @chagee.ph for updates.

About CHAGEE

CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE’s tea offers a drinking experience that blends rich heritage with modern tastes. With over 7,000 stores worldwide as of November 2025, CHAGEE's APAC HQ is in Singapore, with stores across Southeast Asia, including the Philippines, Malaysia, Thailand, Indonesia, and Vietnam.