Jollibee Launches “Bida Best, Bida Pinoy” Campaign Celebrating World-Class Filipino Talent

Jollibee unveils its new Bida Best ambassadors in a powerful tribute to Filipino excellence. Discover how global Pinoy achievers embody passion, pride, and resilience.

Jollibee has long stood as a symbol of Filipino pride, and with its latest campaign, the beloved global brand takes that spirit to even greater heights. With the launch of “Bida Best, Bida Pinoy,” Jollibee honors the remarkable achievements of Filipinos who continue to make their mark on the international stage. More than a brand initiative, the campaign is a movement—a celebration of world-class Pinoy excellence that reflects the heart, grit, and talent of the Filipino people.

Unveiled during a vibrant event hosted by Gretchen Ho at Whitespace Manila, the launch showcased the resilience and brilliance of global Filipino achievers. “Bida Best, Bida Pinoy” goes beyond accolades it is a platform that amplifies stories of triumph and encourages others to dream big. The highlight of the evening was the grand reveal of Jollibee’s new Bida Best ambassadors, each a trailblazer in their respective field and a shining example of what it means to be proudly Filipino on the world stage.

The Bida Best ambassadors include Pia Wurtzbach, Miss Universe 2015 and humanitarian advocate; Carlos Yulo, world champion gymnast and double Olympic gold medalist; Hidilyn Diaz, the Philippines’ first Olympic gold medalist; EJ Obiena, elite pole vaulter making waves in global athletics; Dr. Reina Reyes, an internationally renowned astrophysicist who famously validated Einstein’s theory; Quiccs Maiquez, a global toy design sensation blending Filipino culture with creative innovation; SIBOL, the national Esports team and World MLBB champions; and UPeepz, dynamic World Hip Hop champions who electrify stages around the globe.

Through their inspiring achievements, these ambassadors represent the best of the Filipino spirit—bold, passionate, and unwavering. “This campaign is our tribute to the many Filipinos who, like Jollibee, rose from humble beginnings to global success,” shared Dorothy Dee-Ching, Jollibee’s Vice President and Head of Marketing. “Their journeys reflect the best of what it means to be Filipino—resilient, joyful, and truly world-class.”

Pia Wurtzbach, reflecting on her journey, shared, “I raised the flag for every dreamer who dared to believe, even when the odds were against them. This campaign celebrates not only triumphs but the puso at the heart of every Pinoy pursuing their dreams.” Her words underscored the emotional resonance of the campaign and its deeper mission to inspire.

For Quiccs, who turned his dream into reality by collaborating with Jollibee, authenticity and cultural pride are core. “To all the young creatives out there, dream big. Use your voice and your style. Your authenticity is your superpower, and your culture is your edge.”

A standout feature of the event was the Bida Best exhibit, a special installation showcasing iconic memorabilia from each ambassador. This included Pia Wurtzbach’s legendary Miss Universe gown and Hidilyn Diaz’s Tokyo 2020 Olympic gold medal, offering guests a tangible connection to these extraordinary accomplishments.

Adding depth to the celebration were the Bida Best Talks, where each ambassador shared their personal stories, shedding light on the hardships they overcame and how they exemplify Jollibee’s values of perseverance, passion, and Filipino pride. Hidilyn Diaz shared, “This isn’t just about winning medals. It’s for all Filipinos. We can be world-class in any sport. Being Bida means lifting others, inspiring youth, and loving our country.”

Dr. Reina Reyes echoed that sentiment, championing intellectual curiosity and empowerment. “I want every Filipino child to know they can be smart, curious, and dream as big as the universe,” she said, emphasizing the importance of nurturing ambition in the next generation.

Representatives from both SIBOL and UPeepz also highlighted the dedication behind their global victories. They spoke about teamwork, discipline, and the pride of raising the Philippine flag on international stages, messages that deeply resonated with the audience.

As the event drew to a close, it left attendees with more than admiration, it instilled a renewed sense of national pride. Jollibee’s “Bida Best, Bida Pinoy” campaign is not just a celebration of success, but a tribute to the enduring Filipino spirit. With world-class talents leading the way, the future of Filipino excellence has never looked brighter.