Beautycon Manila 2024: Top Beauty Trends, Brands & Celeb Appearances

The Enchanting Journey of Beautycon 2024

The Philippines' biggest beauty event of the year, Beautycon 2024: Journey Into Beauty, concluded on March 23rd, 2024, leaving attendees with a treasure trove of memories and a renewed passion for all things beautiful. Held at the SMX Manila Halls 1 and 2, the four-day extravaganza was a collaboration between the country's leading beauty retailers: Watsons, SM Beauty, and LOOK At Me.

A Beauty Paradise for Everyone

Beautycon 2024 attracted over 30,000 beauty enthusiasts, offering an inclusive space for everyone to explore and celebrate the world of beauty. From makeup novices seeking tips and tricks to seasoned beauty gurus hunting for the latest trends, the event catered to all interests and experience levels. Watsons Club, SMAC, and LOOK At Me members enjoyed free entry and exclusive perks like discounts and freebies, solidifying the commitment of these retailers to their loyal customers.

Immerse Yourself in a World of Beauty Brands

With over 130 renowned beauty and personal care brands participating, Beautycon 2024 provided an unparalleled opportunity to discover a vast array of products. Filipino beauty brands like Issy Cosmetics and Vice Cosmetics proudly showcased local innovation alongside cult-favorite Asian brands like Hada Labo and Laneige. Premium names like Shiseido and Laura Mercier added a touch of luxury, while a dedicated men's zone ensured that everyone's grooming needs were met.

Beyond Products: A Celebration of Innovation and Education

Beautycon 2024 wasn't just a shopping haven; it was a platform for learning and discovery. Experts from the beauty industry hosted workshops and masterclasses, sharing their knowledge on the latest makeup techniques, skincare routines, and haircare tips. This educational component empowered attendees to experiment and create their own unique beauty looks.

Star Power Illuminates Beautycon

The event wasn't just about products and education; it was a star-studded affair. Leading brands unveiled their celebrity endorsers throughout the four days, adding a touch of glamour and excitement. From Gabbi Garcia's mesmerizing hair flip for Pantene to the unstoppable AC Bonifacio lighting up the stage for Ready Set Glow, the star power was undeniable. Beauty enthusiasts got the chance to witness their favorite celebrities live and score photos or autographs, making the experience even more special.

Beautycon's Reigning Queen: Heart Evangelista

Amongst this constellation of stars, one name shone the brightest: Heart Evangelista. Her magnetic charm and undeniable fashion sense made her the perfect closing act for Beautycon 2024. Evangelista, known for her daring and innovative makeup looks, took the stage to share her beauty secrets and inspire attendees to embrace their own individuality.

Relive the Magic and Stay Connected

The excitement of Beautycon 2024 may be over, but the memories and experiences will continue to inspire beauty enthusiasts in the Philippines. Keep the conversation going using the official hashtags #Beautycon2024 #WatsonsPH #SMBeauty #LOOKAtMe and follow the official accounts @watsonsph @smbeautyph @lookatme_ph to stay updated on upcoming events, beauty trends, and exclusive offers.