New Uniqlo and JW Anderson Fall/Winter 2019 Collection

Uniqlo has just announced the launch of the UNIQLO and JW ANDERSON Fall/Winter 2019 collection. This is the fourth collaboration line with the London-based JW ANDERSON brand, the theme for this season’s collection is the Great British Outdoors. Drawing inspiration from the town of St. Ives in Cornwall, England (which is known for its seamless blend of art and nature), this new LifeWear offering fuses traditional British elements with the modern designs of JW ANDERSON.
“Like all the seasons I’ve done with UNIQLO, it’s always interesting to see the collection evolve through meetings with the teams and see it become this amalgamation of LifeWear and JW Anderson. I liked this idea of pops of color to make the heritage British patterns and colors feel a bit more modern. Contrasting pops of color and tartan are very present,” Jonathan Anderson said about the launch of the new collection. 
A modern update to classic British patterns 
Inspired from his childhood memories, traditional British patterns such as tartans and warm Nordic designs are the main patterns for outerwear, skirts, innerwear, and accessories. Patterns with a classic feel are adorned with borderlines and fringes to emulate the playful character of the JW ANDERSON brand. 
Reversible designs offer a twist with pop accent colors 
The fourth season of this collaboration again includes the reversible items that have become a collaboration standard. New this season are down jackets and coats with splashes of vivid yellows and greens over an earthy base. Down jackets for both men and women feature neutral and classic tones on the outside, with contrasting colors on the inside, which are some of Jonathan’s favorite items. 
Fusion of UNIQLO’s functionality and JW ANDERSON’s innovative design 
HEATTECH Warm Easy Pants are lined with HEATTECH fleece, with exceedingly practical features including a webbing belt that can be easily adjusted with one hand and side pockets accented with colorful bungee cords. Women’s AIRism leggings and half-zip tees prevent stuffiness and maintain comfort even in winter, with striking triple color borderline designs that give edgy accents to traditional collection items. 
Northern Irish designer Jonathan Anderson established JW ANDERSON in 2008. First launched as an accessory brand, it quickly attracted attention and enabled the fledgling label to have a show on-schedule during the 2008 London Fashion Week season. The success of this debut collection earned both critical acclaim and commercial success for Anderson, whose label is now regarded as one of London’s most innovative and forward-thinking brands. 

JW ANDERSON has evolved into an internationally renowned and award-winning brand, receiving these awards: 
2012 British Fashion Awards for Emerging Talent, Ready-to-Wear 
2013 The New Establishment Award 
2014 Menswear Designer of the Year 
2015 British Fashion Awards for Menswear and Womenswear Designer of the Year 
2017 British Fashion Awards for Womenswear Designer of the Year

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