Eastern Communications celebrates 140th year, launches new products for the modern workplace

(From left) Eastern Communications Marketing Division Head Catherine Muynila, Product and Innovation Head Edsel Paglinawan, Human Resources Head Anilene Cometa, Excellence and Customer Focus Head Bernie Bernardino, Legal and Regulatory Director Jonathan Altubar, and Sales Division Head Michael Castañeda during the launch of Eastern Communications’ new products.  
As it celebrates its 140th anniversary, Eastern Communications unveiled a suite of products designed to answer the connectivity needs of the modern Filipino workplace. 

At the event held at Penthouse by the Bay at the Rizal Park Hotel, Eastern Communications launched a variety of connectivity products and solutions, which included Global Data, DDOS Protection, Microsoft Azure and Office 365 and Managed SD-WAN (Wide Area Network) services. 

High Speed Global Data Services 
Eastern Communications has added EIPL (Ethernet International Private Line) and Global MPLS (Multi-Protocol Label Switching) to its data portfolio. Their EIPL and Global MPLS services provide high speed, point-to-point, and point to multipoint service that transmits simultaneous two-way traffic between customer locations in the Philippines and across the world. 

These services are well suited for businesses in industries with overseas branches and offices such as banking and finance, manufacturing, transport and distribution, ICT and business process outsourcing companies. 

Through partnerships with global carriers, Eastern Communications is able to provide global business connectivity with reliable and scalable high bandwidth speeds starting at 1Mbps or higher. They can also commit to industry standard service levels with guaranteed network availability based on service level agreements between Eastern and global carriers. 

Managed Software Defined-Wide Area Networks
Managed Software Defined-Wide Area Network or Managed SD-WAN enables enterprises to dynamically route traffic across a hybrid WAN. Perfect for companies with multi-site and multi-branch businesses, the use of a Hybrid WAN allows for improved routing of bandwidth and the optimization of network transport services. It means more bandwidth availability for business-critical apps for better performance. 

This service also delivers other benefits such as improved network visibility and control, security, and better network planning and operations as companies can control the entire network through a single interface and enforce policies with ease based on business requirements. 

Managed WiFi Mesh
Managed WiFi Mesh allows households or small businesses to have access to strong internet across the entire house or office. Without the hassle of cabling and setting it up, Eastern Communications’ WiFi Mesh creates a whole new WiFi network, different from your current router’s WiFi that provides rich interconnection beyond concrete walls and multi-stories. Most importantly, there will be zero dead spot as the WiFi Mesh completely covers the customer premise. 

Better Cybersecurity through DDOS Protection 
DDoS attacks or Distributed Denial of Service attacks are one of the fastest growing threats in the cyber-attack landscape. A Denial of Service attack is when a server is deliberately targeted with very large numbers of requests, in order to block or crash the server. DDoS attacks are even more difficult to protect from as it aims to make online services unavailable through overwhelming traffic from multiple sources 

Eastern Communications offers the solution to this challenge by offering businesses protection that encompasses different DDOS attacks helping to prevent costly downtime for websites and applications. They have partnered with markets leaders in security to offer a comprehensive approach to DDoS mitigation. 
Underlining Eastern Communications ‘High Tech’ brand, Product and Innovation Head Edsel Paglinawan led the unveiling of Eastern Communications new suite of products and services that cater to the connectivity needs of modern workplaces.
Through Eastern Communications’ Anti-DDOS solution, companies can be protected from Volumetric Attacks which uses a massive amount of traffic saturating the bandwidth of the target, Protocol Attacks which consume all the processing capacity of the attacked-target or intermediate critical resources like a firewall causing service disruption, Application Layer Attacks which establish a connection with the target and then exhaust the server resources by monopolizing processes and transactions, and more. 

“Eastern is going beyond connectivity. Aside from our Core solutions, customers love Eastern because of the quality of our services. As such, more and more Managed Services-based products are complementing our Internet, Data, and Voice. We offer end-to-end solutions, from access to the market leaders in cybersecurity to managing your security through unwavering customer support,” Product and Innovation Division Head Edsel Paglinawan explained. 

Cloud Services

Cloud adoption continues to rise globally and Eastern Communications is here to help Filipino companies reap the benefits of cloud services as it offers Microsoft Azure Virtual Machines and Office 365. 

Microsoft Azure Virtual Machines or VM is a comprehensive set of cloud services that developers and IT professionals use to build, deploy, and manage applications through Microsoft’s global network of datacenters. 

Azure offers the ability to instantly provision computing resources on demand. Compared to the task of planning and building an on-site data center, along with the requisite hardware upgrades, maintenance costs, server cooling requirements, electricity costs, and use of floorspace—particularly for offices with associated real estate costs— using Azure can lead to significant savings for a company 

Meanwhile Office 365 is a subscription plan that include access to Office applications plus other cloud-based productivity services, making work accessible anywhere at anytime. 

These services are all in line with Eastern Communications commitment to providing strong connections to its customers as it celebrates its 140th year. 
Eastern Communications Marketing Division Head Catherine Muynila welcomes guests during the product launch which is in line with the company’s 140th anniversary celebration. 
“140 years is a milestone for us. The company has been witness to how communications services have played a crucial role in improving Filipino businesses and changing the lives of the Filipino people throughout history. More importantly, the company is also witness and an active participant to the enduring and constant need of its customers to connect with each other, no matter how many times technology has changed over the decades,” said Catherine Muynila, Marketing Division Head of Eastern Communications. 

Eastern Communications believes that in this highly digital world, strong and reliable connectivity brings innumerable advantages and they seek to provide it to more Filipino enterprises, emerging businesses and households so they can reap its benefits and harness its power. 

“As we celebrate our 140th year, we are committed to continued innovation when it comes to delivering products that will answer the needs of modern workplaces while at the same time, giving personalized service that will help businesses thrive,” added Muynila. 

For more information about Eastern Communications products and services, visit www.eastern.com.ph.

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