KidZania Manila Unite with Industry Partners for Immersive and Educational Fun

In photo are: VP for Administration Mr. Irineo C. Espino; Teacher at CEU Integrated School, Ms. Janet Zafra; Head of Education Program, Dr. Rita Lucas; CEU President & Chief Academic Officer Dr. Ma. Cristina D. Padolina; CEU University Registrar Dr. Rhoda C. Aguilar; Head of Marketing Communications Dept. Ms. Ma. Eleanor C. Espinas; Principal of CEU-Integrated School Mrs. Miguelita Alonzo; and Dean of the School of Accountancy and Management Mr. Melito S. Salazar Jr.
The global leader in children’s educational entertainment, KidZania, is bringing the ultimate role playing experience to the Philippines this 2015. To-date, over 40 of the country’s most respected brands have signed up to help bring this indoor play city to life as KidZania Manila’s Industry Partners – working towards the common goal of giving kids fun as they gain life skills that will help them learn how to build a better world.

KidZania Manila introduced and paid tribute to its growing community of Industry Partners during an event held at the Hotel InterContinental Manila. Over 100 officials representing the different partner brands, along with members of the media and other guests, were in attendance, as they celebrated the wonderful play experience in store for Filipino kids. 

Immersive, interactive role play rooted in real-life activities and establishments is at the core of the KidZania experience. And that is where Industry Partners support the experience: with their expertise in their respective industries, these brands help bring realism to the kid-sized city, providing children with truly engaging activities and skills that they can use in real life. 

Incorporating knowledge and expertise shared by Industry Partners, educators develop KidZania Manila’s role play activities to ensure that the play city complements classroom learning, focusing on key areas such as creativity, critical thinking, communication, confidence, and collaboration. 

Making Learning More Fun 
At KidZania Manila, kids can be anything they want to be, with over 100 role playing activities to choose from. Inside almost 9,000 square meters of play space built just for them -- the play city provides kids with the ultimate role playing environment. Through realistic establishments ranging from industrial, retail, cultural, and utility services, kids can experience hands-on what it takes to run a city. 

Kids can learn about the value of money and understand personal finance at the BPI in KidZania Manila. In photo are: State Governor for KidZania Philippines Maricel Pangilinan-Arenas; BPI SVP and Chief Marketing Officer JojoOcampo; and KidZania Manila Loyalty Program Manager Pinky Laurena.

CEU President & Chief Academic OfficerDr. Ma. Cristina D. Padolina said that they are looking forward to creating a role-play community with KidZania Manila that includes an educational institution. “It is good to inculcate among children the value of learning as an investment for the future,” she said. 

KidZania Manila also aims to teach kids about the world of work and financial literacy. Here, children are given free rein to roam around and explore, and the freedom to spend, invest and earn KidZos, the official KidZania currency. “BPI is delighted to help teach children how to use money wisely so that as they grow they can help make the best happen for themselves,” said the bank’s President and CEO Cezar P. Consing. 

The Department of Tourism, who has partnered with KidZania Manila to build and promote a culture of tourism,also welcomes KidZania to the Philippines.

“More than just a simulation of the real world, it promotes learning through doing and reinforces to them the values of responsibility and discipline early on in life. In a very real sense, KidZania prepares Filipino children to build the Philippines that they will be inheriting in the near future,” said Secretary Ramon Jimenez, Jr.

KidZania_11 Pioneer Insurance
Kids learn about fire safety at the KidZania Fire Station, sponsored by Pioneer Insurance. Photo shows VP Marketing Services & Communications Marilyn C. Pozon; State Governor for KidZania Philippines Maricel Pangilinan-Arenas; President & CEO of Pioneer Life and EVP of Pioneer Insurance & Surety Corporation Lorenzo Chan; and VP Special Projects Jo-I Kapunan.
A city where kids rule—where they can imagine and actually get to experience what they want to be when they grow up—this is KidZania Manila.

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