Sony Beyond The Beat Event at COVE Manila: SB19, KAIA, Maki | Mix of Everything
Sony Philippines is bringing the Beyond The Beat: The Next-Level ULT POWER SOUND Experience to COVE Manila, Okada Manila on September 19, 2026, from 4:00 PM to 10:00 PM.
Designed as an immersive audio and lifestyle showcase, the event highlights Sony's latest ULT POWER SOUND lineup alongside live performances, interactive setups, and elevated street style.
The ULT Squad 2026 Lineup
The event features a star-studded roster of performers and creators, including P-pop group SB19, introduced as the newest addition to the Sony ULT Squad:
Featured Artists & Performers: SB19, KAIA, Maki, Jeremy G., and A-Team.
Creators & Personalities: Jacqueline Jala, Angelique Manto, David Gusion, and Carlos Serrano III.
Access & MySony Membership Tiers
General Admission passes are fully claimed. Attendees looking to secure or upgrade access can do so through their MySony membership tiers by registering eligible ULT POWER SOUND products registered between August 1 and September 12, 2026:
Platinum Access: 3 passes to the stage-front Platinum area + exclusive Sony merchandise.
Elite Access: 2 passes to the dedicated Elite experience area.
General Admission / Club Access: 1 event pass.
Product Registration Points Breakdown
Members earn upgrade points by registering the following ULT products:
40,000 Points: ULT MIC, ULT WEAR, ULT FIELD 1, ULT FIELD 3, and ULT FIELD 5.
120,000 Points: ULT FIELD 7, ULT TOWER 9, ULT TOWER 9 AC, and ULT TOWER 10.
Attendees are encouraged to follow the official Elevated Street Style dress code. For event details and membership updates, follow Sony Philippines on social media.
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