Jollibee Philippines Takes Home Brand of the Year at Marketech APAC NEXT Awards 2026

Jollibee Wins Brand of the Year & 8 Medals at NEXT Awards 2026 | Mix of Everything

Jollibee Philippines has been named the Brand of the Year Grand Prix winner at the Marketech Asia-Pacific NEXT Awards Philippines 2026. The home-grown fast-food giant earned the highest overall points tally across multiple marketing and innovation categories.

In addition to the top honor, the brand secured five Gold awards and three Silver awards for its recent digital, PR, and experiential activations.

Full Breakdown of Award-Winning Campaigns

Gold Awards:

Most Innovative Use of Gamification in a Campaign: Jollibee Joy Run Jollibee App Game

Most Innovative Influencer Marketing Campaign: Generation Joy Cycle 2

Most Innovative Use of Marketing Tech in a Campaign: Jollibee App Customer Relationship 

Management Campaign

Most Innovative Public Relations Campaign: Bida Best, Bida Pinoy

Most Innovative Event Marketing Campaign: Jollibee’s Museum of Pride

Silver Awards:

Most Innovative Video Marketing Campaign: #JoyDelivered Jollibee App Christmas Activation

Most Innovative Public Relations Campaign: Jollibee Kids Values Meals

Most Innovative Omni-Channel Marketing Campaign: Jollibee App Customer Relationship Management Campaign

Brand & Industry Leadership

Organized by Marketech APAC, the NEXT Awards Philippines recognizes excellence, innovation, and measurable impact in marketing campaigns, agency leaders, and brands operating within the Philippines.

"It is an incredible honor to accept the Brand of the Year Grand Prix on behalf of the entire Jollibee team," said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. "This award belongs to the exceptional men and women behind our brand—our passionate teams, trusted agency partners, valued franchisees, and amazing store teams, who bring their best every day to bring the Jollibee brand to life."

Ching also expressed gratitude to Filipino consumers, noting that their continued trust and patronage motivate the brand to innovate and elevate customer experiences.