Gabbi Garcia Named Salmon Brand Ambassador at Salmon Feels Good Weekend

Gabbi Garcia Introduced as Salmon Brand Ambassador | Mix of Everything

Fintech brand Salmon officially introduced actress and host Gabbi Garcia as its newest brand ambassador during the Salmon Feels Good Weekend, a two-day event held at the Glorietta Activity Center from September 5 to 6.

The celebration culminated in a late-night show hosted by Salmon brand ambassador Sam YG, alongside Unang Hirit personalities Joy Barcoma and Baus Rufo, where Garcia’s appointment was revealed amidst a piñata moment and confetti shower.

Empowering Financial Independence

Having started her career in entertainment at a young age, Garcia took full charge of managing her own finances by age 22. Her personal approach balances saving, investing, and business ventures with enjoying lifestyle rewards like travel, fashion, and dining.

“I started working at a young age, so I also learned early on the value of being responsible with money,” shared Gabbi Garcia. “This is why I’m excited to work with Salmon, a secure and reliable tool that I genuinely believe can make growing and managing money easier and more empowering for money-savvy Filipinos like me.”

Raffy Montemayor, Co-Founder of Salmon, noted: “Gabbi manages her own money with real discipline, and she still spends on what she values. That mindset represents a generation of Filipinos who want both: control over their finances and the freedom to enjoy what they’ve earned.”

Salmon's Product Suite

Delivered through the Salmon app, the financial platform provides consumer banking and credit solutions across two primary entities:

• Salmon Finance Inc.: An SEC-licensed financing company offering credit products—including the Salmon Credit Line, Product Loan, and Moto Loan—allowing users to manage daily expenses or pay through monthly installments.
• Salmon Bank (Rural Bank) Inc.: A BSP-regulated challenger bank offering high-yield time deposit products with deposits insured by the PDIC up to ₱1 million per depositor.

For more updates, download the Salmon app on the App Store or Google Play Store.