Seoul Snow Brings Korean Winter Wonderland to the Philippines with Rapid Nationwide Expansion
MANILA, PHILIPPINES — Seoul Snow, a Filipino-owned bingsu franchise, is officially bringing the "Korean winter wonderland" experience to the Philippines. Following its successful pioneer launch in November 2025, the brand has announced an aggressive expansion plan to open over 70 branches nationwide by the first quarter of 2026.
Authentic Flavors with a Local Twist Seoul Snow specializes in authentic Korean snow bingsu, using specialized machines to create ultra-fine, milk-based shaved ice that mimics the texture of real snow. The menu features six curated flavors starting at just ₱49:
- The Original Lineup: Choco Cheese Snow, Strawberry Cheese Snow, and the Filipino-favorite Ube Cheese Snow.
- The New Flavors: Coco Peanut Snow, Melon Cheese Snow, and Seoul Snow Original.
Empowering Filipino Entrepreneurs Beyond its sweet treats, Seoul Snow is making waves in the franchise industry with a budget-friendly model starting at ₱299,000. Designed for high-traffic commercial spaces and compact kiosks, the business model focuses on streamlined operations and a targeted return on investment (ROI) of just two to three months.
Where to Find Seoul Snow In addition to its existing branches in Cavite and Fora Mall, Tagaytay, new locations are set to open in Davao (Segue Building), Robinsons Las Piñas, and Pure Ride Makati. Future expansion plans include Marikina, Antipolo, Bulacan, and Malate, Manila.
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