ASUS Republic of Gamers (ROG) marked a major milestone at CES 2026 with its Dare to Innovate virtual event, celebrating 20 years of pushing gaming boundaries while unveiling its most ambitious lineup of next-generation gaming innovations to date. From ultra-portable AI-powered laptops to immersive displays, futuristic desktops, and visionary collaborations, ROG continues to shape how gamers play, create, and express themselves.
For two decades, ROG has been known for fearless experimentation and bold design — a philosophy captured in its iconic mantra, For Those Who Dare. What began with the launch of the Crosshair motherboard in 2006 has evolved into a global ecosystem of gaming hardware that blends raw performance, cutting-edge engineering, and lifestyle-forward design.
This year’s CES showcase highlights ROG’s expanding gaming universe, featuring innovations across laptops, desktops, motherboards, cooling solutions, displays, audio gear, and wearable gaming tech. At the heart of these advancements is the ROG Lab, where experimental concepts are transformed into real-world breakthroughs that balance power, thermal efficiency, and user-centric design, all while keeping gamers immersed and inspired.
Leading the lineup are the latest ROG Zephyrus laptops, designed for gamers and creators who are always on the move. The new Zephyrus G14 and G16 deliver powerful next-generation performance in slim, stylish chassis, featuring Intel® Core™ Ultra Series 3 processors, NVIDIA® GeForce RTX™ 50 Series Laptop GPUs, and up to 50 TOPS of on-device AI power. Enhanced Nebula HDR displays, improved cooling, extended battery life, and refined aesthetics make these laptops as suitable for cafés and co-working spaces as they are for gaming marathons at home.
ROG also raised the bar with the Zephyrus Duo 16, the world’s first dual 16-inch screen gaming laptop. Featuring dual 3K Nebula HDR OLED touchscreens, this powerhouse redefines multitasking — ideal for gamers who stream, creators who edit on the fly, or professionals juggling multiple workflows.
Beyond hardware, ROG continues to blur the lines between gaming and culture. Its collaboration with Kojima Productions brings together high-performance gaming technology and visionary storytelling. The standout ROG Flow Z13-KJP, inspired by the Ludens mascot and designed by Yoji Shinkawa, is a versatile 2-in-1 device that adapts seamlessly from gaming console to creative workstation. Complementary peripherals, including the Delta II-KJP headset, Keris II Origin-KJP mouse, and Scabbard II XXL-KJP mouse pad, transform gaming setups into collectible expressions of creativity.
On the desktop front, the ROG G1000 makes a bold statement with the world’s first holographic fan system in a prebuilt gaming PC. Designed for both performance and visual impact, it combines top-tier GPUs, advanced cooling, and customizable AniMe Holo visuals, perfect for gamers who want their setup to be as expressive as their playstyle.
ROG’s innovation also extends to motherboards, cooling solutions, displays, and peripherals. Flagship boards like the ROG Crosshair X870E Glacial, a CES 2026 Innovation Award winner, bring AI-powered optimization and extreme performance for enthusiasts. Meanwhile, new AIO coolers, OLED gaming monitors, AR gaming glasses developed with XREAL, and next-level audio gear reinforce ROG’s commitment to immersive, intelligent gaming experiences.
As ROG looks ahead, its vision remains clear: transform daring ideas into meaningful experiences that empower gamers everywhere. CES 2026 attendees can explore the latest ROG innovations at The Venetian Expo, Level 3, San Polo #3403, from January 5 to 8, 2026.
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