Sony Philippines closed the year with style, bringing together creators, media partners, and brand supporters for an unforgettable Year-End Thanksgiving Celebration. The evening not only honored the local creator community but also marked the Philippine debut of the highly anticipated Sony Alpha 7 V, the newest hybrid full-frame camera in Sony’s Alpha lineup.
Celebrating Creativity and Community
The event highlighted Sony’s appreciation for photographers, content creators, and industry partners who continue to push the boundaries of storytelling. Guests enjoyed music, product showcases, and reflections on a year of growth and collaboration within the Filipino creative ecosystem.
Sony executives Shuhei Sugihara, President and Managing Director, and Kentaro Imamura, Marketing Director, expressed gratitude for the continued partnership with local creators, reaffirming Sony’s commitment to providing innovative tools that empower modern storytellers.
Meet the Sony Alpha 7 V – Hybrid Camera for Modern Creators
The star of the evening, the Sony Alpha 7 V, is designed for creators who demand exceptional performance in both photography and videography. Its 33.0-megapixel partially stacked Exmor RS full-frame sensor delivers faster readout, reduced rolling shutter, and silent, high-speed shooting, capturing decisive moments with precision.
Powered by the AI-driven Bionz XR2 processor, the camera offers advanced subject recognition and tracking for humans, animals, vehicles, and more—ensuring reliability even in challenging lighting or fast-moving scenes. Videographers will enjoy 4K creation with 7K oversampled footage, improved heat management for longer recording, full-width 4K 60p recording, 4K 120p in Super 35 mode, and upgraded 7.5-step image stabilization for smooth handheld shots.
Creator-Led Panel Discussion
A panel of respected local Sony Alpha professionals, including Pilar Bonnin, Nigel Laxamana, Nicco Valenzuela, Charisma Lico, and Jiggie Alejandrino, shared firsthand insights on the Alpha 7 V. From enhanced autofocus and low-light performance to sensor flexibility and stabilization, guests got an up-close look at the camera’s capabilities across portraiture, landscapes, commercial work, and fast-action scenes.
Pre-Order Now: Exclusive Bundles Await
The Sony Alpha 7 V is now open for pre-order nationwide from December 4, 2025, to January 18, 2026 at Sony Centres and authorized dealers. Early adopters can enjoy an exclusive bundle worth PHP 9,200, including a Limited Edition PGYTech OneGo Lite Backpack and a 128GB SD Card, along with cashback on select lenses and accessories.
For full pre-order details and mechanics, visit your nearest Sony Centre or authorized dealer.
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