Canon Marketing Philippines Brings Smiles, Creativity, and Hope to Children Through Kyosei CSR Day with Kanlungan sa Er-Ma

Canon Marketing Philippines reaffirmed its commitment to community building and shared humanity through a heartwarming Kyosei Corporate Social Responsibility (CSR) Day held in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM) in Malate, Manila.

Guided by Canon’s Kyosei philosophy, living and working together for the common good—the initiative brought together 70 children under the care of KSEM and 30 Canon employee volunteers for a day centered on connection, creativity, and joy. Kanlungan sa Er-Ma is a non-profit organization dedicated to protecting, nurturing, and empowering vulnerable children, a mission that closely aligns with Canon’s own values of social responsibility and inclusive progress.

One of the most memorable moments of the day was the “Draw Your Big Smile” activity, where children were encouraged to illustrate what happiness means to them. With Canon volunteers by their side, the children freely expressed their dreams, fond memories, and joyful moments through colorful artworks filled with optimism and imagination.

These drawings were proudly showcased on the Wall of Big Smiles, turning the venue into a vibrant celebration of positivity and self-expression. Adding to the experience, a photo booth allowed each child to pose with their artwork, capturing a meaningful moment they could cherish. Every participant went home with a printed photo keepsake, made possible by Canon’s imaging expertise, serving as a lasting reminder of a day filled with care and encouragement.

“At Canon, we believe that true progress is measured by how we uplift lives and create meaningful impact,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines. “Partnering with Kanlungan sa Er-Ma allows us to support children who need special protection, not only by providing nourishment, but by sparking joy, creativity, and hope for brighter futures.”

This CSR Day forms part of Canon Marketing Philippines’ broader 2025 community initiatives, which include coastal cleanups, tree planting activities, and youth-focused programs. These efforts reflect Canon’s long-standing dedication to Kyosei and its brand promise of “Delighting You Always”—not only through products and innovation, but through genuine care for people and communities.