Dunkin’ YASHA by SLIMSULIT Drops at TOYCON 2025

Discover the limited-edition Dunkin’ YASHA figure by SLIMSULIT, launching exclusively at TOYCON PH 2025. A nostalgic tribute to Filipino culture, coffee, and art.

A unique and culturally rich collaboration is making waves just days before its launch. Dunkin’ Philippines teams up with renowned Filipino toy designer SLIMSULIT (EJ Sulit) to introduce a rare and highly anticipated collectible: the Dunkin’ YASHA figure. This hand-sculpted resin toy pays homage to two beloved Filipino staples—Dunkin’ Brewed Coffee and the iconic Boston Kreme donut wrapped in the quiet charisma of a character that represents nostalgia, identity, and artistry.

The Dunkin’ YASHA is not just another collectible—it’s a piece of culture and memory. The figure, shy in demeanor yet rich in meaning, holds his Dunkin’ essentials: a steaming cup of brewed coffee and a classic Boston Kreme. It’s a quiet but powerful reminder of everyday rituals that hold emotional weight, especially for those who grew up with Dunkin’ as part of their lives.

This exclusive toy will make its debut at TOYCON PH 2025, held from June 13 to 15 at the SMX Convention Center in Manila. With only 100 pieces available, the release is intentionally limited, adding to its value and appeal among serious collectors and fans of both SLIMSULIT and Dunkin’. The limited quantity reinforces its status as one of the most sought-after drops in the local designer toy scene this year.

For EJ Sulit, this collaboration is deeply personal. Growing up, his afternoons often ended with a visit to Dunkin’ in Crossing, Mandaluyong, with his mother. “We went so often that we knew the entire staff by name—every single one of them,” Sulit recalls fondly, giving shoutouts to Ate Cecil, Ate Emma, and Kuya Vic. This project is his heartfelt tribute to those small, yet unforgettable moments that shaped his childhood.

What began as a passion project has now evolved into a meaningful partnership that celebrates both brand loyalty and Filipino creativity. SLIMSULIT fans will recognize his signature aesthetic—bold yet sentimental—with Yasha as a reflection of the artist himself: reserved but unmistakably present. “Nahihiya siya,” Sulit laughs, describing both Yasha’s personality and his own, highlighting the inspiration behind the character’s name and essence.

The Dunkin’ YASHA isn’t just a toy—it’s a symbol of creative growth and cultural appreciation. Those lucky enough to snag one at TOYCON will also receive a surprise treat at the Dunkin’ booth, making the experience even more memorable. Whether you’re a devoted Dunkin’ fan, a toy collector, or simply someone who appreciates local artistry, this release is one you won’t want to miss.

About the Artist:

EJ Sulit, better known as SLIMSULIT, is a rising star in the Filipino designer toy community. Known for blending pop culture with personal storytelling, he has built a solid international fanbase through past projects and collaborations. With Dunkin’ YASHA, SLIMSULIT continues to push the boundaries of what Filipino artistry can represent, proving that homegrown creativity can hold its own on the global stage.