SM Cinema partners with Hygiea to give moviegoers safe and fun watching experiences

SM Cinema strictly complies with the government's mandatory COVID-19 safety protocols.

Rediscover the magic and thrill of going to the movies at SM Cinema, now equipped with advanced air purifiers that eliminate 99.9% of the SARS-CoV-2 virus within minutes.

Gone are the days when you’re limited to staying at home and coping with the boredom and stress amid the pandemic. The long wait for watching exciting movies on the big screen is over!

The pioneer in cinema digitization in the Philippines, SM Cinema has now re-opened its doors to moviegoers with 35 cinemas nationwide for exclusive screenings and safe and fun movie experiences in partnership with Hygiea.

Hygiea Innovations and Technology, Inc. is the largest pioneer in implementing the use of technology to eliminate harmful bacteria and viruses in every business and personal space and install MERV filters and air purifiers in the theaters. Hygiea offers the world’s first silver-ion infused air-handling unit (AHU) filters.

As one of the first establishments to acquire a Safety Seal certification from the Department of Trade and Industry (DTI), SM remains committed to the safety and well-being of mallgoers. All SM Cinema branches have also been awarded the Safety Seal certification.

You can now sit back and enjoy the big screen experience at SM Cinema without worry as the cinemas are now equipped with the Aurabeat Air Purifiers, which eliminate 99.9% of the SARS-CoV-2 virus that causes COVID-19 -- in just 15 minutes. The purifier uses silver-ion technology and five-stage disinfection to help dismantle the viruses and filter the air.

SM Cinema has partnered with Hygiea to give moviegoers safe and fun watching experiences

MERV Hepa AHU Filters are also installed in the air conditioning units inside the theaters to help ensure that the air inside the cinema is safer and cleaner.

Aside from these safety measures, before you head off to see must-watch movies with your family and friends at SM Cinema, make sure to wear a well-fitted mask, follow the seat gap policy and one-way traffic flow, and present the health declaration form upon entry. Bringing of food and drinks is also temporarily prohibited inside the theaters.

SM Cinema strictly adheres to the government’s mandated COVID-19 safety protocols and will only allow fully vaccinated moviegoers inside the theatre. The cinemas will operate at 50% capacity in areas under Alert Level 2. For areas under Alert Level 3, the 30% seating capacity will be followed and only fully vaccinated moviegoers aged 12 years old and above are allowed inside the cinema.

Moviegoers can enjoy safe and high-quality big screen experience at SM North EDSA, SM Megamall, SM Mall of Asia, SM Aura, S’Maison, SM Grand Central, SM Fairview, SM Manila, SM Sta. Mesa, SM San Lazaro, SM Southmall, SM BF Parañaque, SM Sucat, The Podium, SM Bicutan, SM Taytay, SM Baguio, SM Pampanga, SM Clark, SM Marilao, SM Dasmariñas, SM Sta. Rosa, SM San Pablo, SM Lipa, SM Lucena, SM Legazpi, SM Davao, SM Bacolod, SM Bacoor, SM Baliwag, SM Batangas, SM Calamba, SM Masinag, SM Rosales, and SM Tarlac.

So if you missed the thrill and amazing experience of going to the theaters, it’s time to revisit and rediscover the magic of movies at SM Cinema. This time, you can be sure to sit back, relax, and have a #SafeAndFunMovieWatching experience at SM Cinema!

For more information and updates, visit and follow @SMCinema on Facebook and Twitter and @sm_cinema on Instagram, as well as theSM Cinema Viber Community.

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