Buckle Up Baby by Baby Company

Baby Company, launches Baby Company Buckle Up Baby, the biggest child car seat caravan in SM Mall of Asia a few weeks ago. This is an initiative aiming to support and promote the recent Republic Act. 11229, the Child Safety in Motor vehicles Act. The Law mandates that a child under 12 years old should be placed on a proper child restraint system. It states that the child restraint system must be appropriate to the child's age, height and weight and approved in accordance with the law.
The law was submitted to protect children whenever they are to ride into a motor vehicle. It is because there is an increasing number of child fatalities due to vehicular accidents. DOH released notes that vehicular accidents are now the second leading cause of death among children ages 0 to 17, which for me is me a bit alarming. Having a kid aged 3 and a half sure does remind me on the importance of having a secure and safe child restraint system when on a motor vehicle.
Together with the world's leading car seat brands like Aprica, Chicco, Graco, Joie, Maxi-Cosi, and Picolo, Baby Company showcased their products, and importantly, lend their expertise in choosing and fitting the child car seats. Baby Company spearheads a campaign to raise awareness, educate parents and provide a venue to showcase a large number of child car seats.

I think that sharing the message of safety to more parents is vital in reducing the risk of death and other injuries on the road. WHO shares that a car seat can reduce the risk of injuries and death by up to 70% among infants and 54% to 80% among young children.
Cheryl Justiniano, Sr. AVP for Marketing also shares that “Getting a child car seat is not a one-size-fits-all, the child car seat matches a specific age, weight, and length of a child, so it is important that parents have a venue to learn from the experts, even try out the seats before they decide to get one for their child”. 

Child car seats follow an established standard to group child car seats to match a child’s age, weight, and length. Group 0 is from birth up to 4-6 years old and with a weight of 0-25kg. Group 1 is from birth up to 12 years old and with a weight up to 36kg. Group 2 is from 9 months to 12 years old and with a weight of 9 to 36kg. And finally, Group 3 is from 4 years old to 12 years old and from 15-36kg. There are child car seats that have combined groupings to allow more options. 
Sharing the message of safety to more parents, Baby Company Buckle Up Baby child car seat drive will be visiting other malls in the coming months. It will continue to showcase the importance of child passenger safety and provide parents that chance to choose and get the child car seat that is best for their child. 

Child welfare and safety is now everyone’s priority, especially in motor vehicles. It is the right time to visit Baby Company Buckle Up Baby to choose the right child seat for every child. 

Post a Comment


Post a Comment (0)