1D World Restocks Items Due to Public Demand; Only Open until Feb 28.


Good news, Directioners! Due to public demand, One Direction’s official merchandise store in the Philippines, 1D World, has replenished 1D’s most popular items for sale!

Manila, Philippines – February does not just mark the season of love but establishes the one-month marker until boy band sensation, One Direction, sets foot in Manila to perform for 60,000 fans in a two-day concert at the Mall of Asia Grounds.

In anticipation of the most awaited concert of the year, SM Lifestyle Entertainment, Inc. (SMLEI) in partnership with Music Management International (MMI), AEDI, and Ovation Productions announced the opening of the very first 1D World Pop-up Store in the Philippines. Creating unique involvement activities for the fans, 1D World is not only a merchandise store with the boy band’s original and exclusive items--- 1D World is a venue where every Directioner gets to have the full 1D experience! Now, each Directioner can have a piece of the band through hoodies, T-shirts, and even portable standees. Fans have limitless photo opportunities at the mini stage with 1D standees, the London telephone booth, and while they are signing at the freedom wall which will be sent to 1D during their concert tour in Manila. For a limited time, Directioners can get their hands on exclusive items including IPhone cases, swallow logo necklaces, wristbands, tote bags, 1D badges and posters of the band members, plus many more premiere items exclusive to 1D World Manila!

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