Robinsons Supermarket and its wellness campaign. Changing the way we shop, the healthy way.

Was invited to attend an event of Robinsons Supermarket the other day for their Wellness Mania launch at Robinsons Manila. The campaign Wellness Mania of Robinsons Supermarket is to bring out the wellness of shoppers in their everyday lives.

Place was packed. Other took the liberty of having their breakfast while waiting for the program to start. After a few minutes, the down to earth lady RX DJ Gelli Victor to the stage and she introduced a representatives of Robinsons Supermarket which then led to the ribbon cutting ceremony.

There will be a series of activities will be activated on selected Robinsons Supermarket nationwide which will be educational and some experimental in-store activities as well. In collaboration with Unilever Philippines, they will join in the wellness campaign called I LOVE WELLNESS. Basically, Robinsons Supermarket wanted their shoppers to experience a better, well-rounded lifestyle and at the same time, share the wellness to the community.

Here's Robinsons Supermarket & Ministop Convenience Store President & COO Robina Gokongwei-Pe checking out the stocks and the items of Health Supplements section.

What's nice about this campaign is that they did not just move stuff and get all the ones that are healthy into a couple of rack, but they arranged it in a way that is somewhat connected to each other and labeled for the ease of the shoppers.

Booths like this will have fun, interactive and informative activities. The Health and Beauty booth will offer shoppers hair and skin analysis as well as free makeovers. While the Happy Home booth will give home care tips and demos.. oh and free massage, manicures and pedicures!

Some delicious booths will also be there for cooking demos, nutritionists as well and some fat and cholesterol counters. Kudos to Robinsons for coming up with these kinds of concepts for their shoppers. Wellness in Robinsons Supermarket sure does offer a lot of perks. :)

Here's one fo their ambassadors Ms. Charlene Gonzales-Mulach who graced the event and encouraged everyone to start living healthy.

Eating and living healthy starts at home. What better way to stack up some healthy finds from Robinsons Supermarket. :) I really what they have done with the place. They have litterally changed my shopping behavior ... the healthy way.

So congrats to Robinsons for winning this Global award! More Power!

This is Mix signing out!
Email: michael.soon[at]yahoo[dot]com
Twitter: mykesoon
Fan page: mixofeverything