Every Filipino family has one. The person who plans the menu, watches the budget, cooks for hours and still finds room for the cousin who shows up unannounced. That's the punong-abala, and this Christmas, foodpanda is putting them in the spotlight with its Make Christmas Delicious campaign.
Making room for the host, too
For many of us, the handaan is the heart of Christmas. But getting all that food on the table takes a lot of time and effort, and the host often ends up too busy to actually enjoy the celebration.
Make Christmas Delicious positions foodpanda as part of the host's holiday toolkit, a convenient way to get food and essentials delivered so there's a little less work to do.
"Christmas is one of the most anticipated celebrations for Filipinos, but for the people who take on the responsibility of bringing everyone together, it can also mean hours of preparation and making sure everyone is taken care of," said Patricia Jacinto, Growth & Marketing Director at foodpanda Philippines. "Whether it's having groceries delivered or ordering food for the handaan, foodpanda is here to lend a hand so the host can finally take their seat at the table."
₱125 off with PASKONA
To make hosting a bit easier, foodpanda is giving ₱125 off eligible orders from selected restaurants with the code PASKONA. Minimum spends vary.
It's an easy way to add one more dish to the spread, whether it's another family favorite, extra food for surprise guests, or something the host would rather order than cook.
The point isn't to take the punong-abala out of the preparations, but to make sure they don't miss the celebration they worked so hard on. After all, the person making sure everyone has a seat deserves one, too.
Red Ribbon also joined the fun by sharing its Chocolate Dedication Cakes at the campaign event. The cake inspired Red Ribbon's new Holiday Chocolate Dedication Cake, which launched November 11 and is available on foodpanda.
Holiday cheer for riders and communities
The campaign goes beyond the dinner table. foodpanda is recognizing its delivery partners through Pau-nalo Holidays, which includes digital games and trivia, pop-up treats during shifts, wish-granting through Pau-nalo Spotlight, and raffle prizes.
foodpanda is also working with national agencies, LGUs, local merchants, private companies and schools to bring medical missions, feeding programs, donation drives and employee volunteer days to communities in Luzon, Visayas and Mindanao.
I love that this campaign gives credit to the people who usually work the hardest during the holidays. So to all the punong-abala out there, this Christmas, take a seat. You've earned it.
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