The Siren’s Journey: Sue Ramirez Owns Her Confidence as the Fearless 2026 Ginebra San Miguel Calendar Girl
Ginebra San Miguel, the world’s best-selling gin, has officially crowned actress and performer Sue Ramirez as its 2026 Calendar Girl. Unveiled at a recent media launch at the Manila Diamond Hotel, Sue embodies the theme of the modern “Siren”—a figure of confidence, strength, and unwavering authenticity.
This role marks a powerful career comeback for Sue, who previously collaborated with the brand as a GSM Blue ambassador for six years. The significance of the moment was deeply personal for the star. “When I received the wonderful news, I cried tears of pure joy,” Sue shared. “I honestly didn’t expect to come back or get this chance again. It was something I had prayed for.”
The Triumph of Self-Love and Discipline
Sue’s selection is a celebration of personal growth and the "tapang" (courage) spirit. Her journey was marked by a recent physical challenge: recovering from ankle and hand injuries that resulted in months of restricted movement.
“It became my wake-up call—to live healthier, to eat better, and to move again,” Sue said, turning a setback into a source of motivation. For her, being the Calendar Girl transcends mere aesthetics; it’s a public declaration of self-love and discipline, demonstrating that valuing one's well-being is the foundation of true allure.
“Nobody else embodies the modern Siren quite like Sue Ramirez,” stated Ron Molina, GSM AVP for Marketing. “She represents a woman who not only turns heads but also inspires others through her confidence, authenticity, and passion.”
Street Siren: Embracing the Modern Filipina’s Many Roles
The 2026 calendar, themed “Street Siren,” features six captivating layouts that ground the mythical Sirens in relatable, everyday Filipino settings. Each visual showcases a different facet of the modern Filipina, reflecting the "never-say-die" spirit of Ginebra San Miguel:
- Sporty Siren: Highlighting team spirit on the basketball court.
- Nightlife Siren: Capturing the celebratory energy of GSM Blue Mojito.
- Porter’s Siren: A refreshing, portside scene featuring Freedom Island.
- Barber’s Siren: A sultry, classy concept inspired by Primera Light.
- Bao-Bao Siren: A countryside visual beside a three-wheeled trike, paired with Vino Kulafu.
- Beach Siren: Evoking the soothing escape of water and waves with GSM Premium.
A Message of Fearlessness
Sue joins a prestigious roster of icons—including Marian Rivera, Pia Wurtzbach, and Julie Anne San Jose—but she is clear on what she brings to the table: “I’ll bring Sue to the table. I’m very fearless. I know who I am.”
Her ultimate hope is that the 2026 calendar inspires people to be brave, confident, and hopeful. “If I can do it, so can you,” she concluded. “Don’t give up on yourself. Claim your blessings and work hard for them.”
With her magnetic presence and inspiring resilience, Sue Ramirez proves that true success is found in the courage to be unapologetically yourself.
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