Premium design meets cutting-edge technology as Infinix officially announces a strategic partnership with Pininfarina, the legendary Italian design house best known for crafting some of the world’s most iconic automobiles. Unveiled during Business of Design Week 2025, the collaboration signals a new chapter for Infinix, one that blends everyday innovation with elevated, lifestyle-driven design.
At the heart of this partnership is the upcoming Infinix NOTE 60 Ultra designed by Pininfarina, the first smartphone to emerge from the alliance and the beginning of a new flagship design series for the brand. Known for its timeless curves and performance-led aesthetics, from the Ferrari Testarossa to the Alfa Romeo Spider Pininfarina now brings nearly a century of Italian design heritage into the world of mobile technology.
For Infinix users, this collaboration goes beyond looks. It represents a refined smartphone experience where elegance, comfort, and performance come together seamlessly. The NOTE 60 Ultra aims to translate Pininfarina’s philosophy of beauty and motion into a device that fits naturally into modern lifestyles.
The timing of the partnership reflects Infinix’s rapid global rise. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix recorded the largest quarter-on-quarter shipment growth in Southeast Asia in Q2 2025 underscoring its growing influence in markets like the Philippines.
“Our collaboration with Pininfarina is a meaningful step in Infinix’s journey toward premiumization,” said Tony Zhao, CEO of Infinix. “Starting with the NOTE 60 Series, we are strengthening our design foundation and setting a new aesthetic benchmark for future flagship products.”
Echoing this vision, Fabio Calorio, Senior Vice President of Brand at Pininfarina, shared that the partnership allows the studio to express its design DNA in a new medium. “For nearly a century, Pininfarina has shaped lifestyles through purity, timeless design, and emotion in form—values that strongly align with Infinix’s vision of innovation,” he said.
As anticipation builds, Infinix and Pininfarina are set to reveal more details about the NOTE 60 Ultra’s design philosophy, features, and availability in the coming days marking the beginning of a new era of premium, design-led smartphones.
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