UNIQLO launches its 2025 HEATTECH campaign featuring Global Brand Ambassadors Cate Blanchett and Roger Federer, highlighting the new HEATTECH EXTRA WARM Cashmere Blend collection for men and women.


Global apparel retailer UNIQLO has unveiled its latest 2025 HEATTECH campaign visuals, celebrating the innovation and comfort that have made HEATTECH a global icon in winter fashion. This year’s campaign highlights UNIQLO’s commitment to creating LifeWear that seamlessly combines technology and design, featuring two of its Global Brand Ambassadors: Academy Award-winning actor Cate Blanchett and tennis legend Roger Federer.


The campaign showcases Cate Blanchett in the WOMEN’S HEATTECH EXTRA WARM Cashmere Blend Turtleneck T-shirt and Roger Federer in the MEN’S HEATTECH EXTRA WARM Cashmere Blend Crew Neck T-shirt. Together, they embody the essence of HEATTECH: elegant, functional, and effortlessly stylish. Their visuals capture how the innovative HEATTECH line provides warmth and sophistication for any winter lifestyle.
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A key highlight of this campaign is the introduction of the HEATTECH EXTRA WARM Cashmere Blend to the MEN’S line. Made with a luxurious 9% cashmere blend, this latest addition delivers exceptional softness and comfort. It is scientifically proven to be 1.5 times warmer than regular HEATTECH and approximately 30% lighter than the HEATTECH EXTRA WARM Cotton variant. Designed for versatility, its fine texture and optimal sleeve length make it ideal for wear from early fall to early spring. The men’s collection features both crew neck and turtleneck styles, while the women’s line receives two new color options this season.
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Cate Blanchett, born in Melbourne, Australia, is an acclaimed actor and producer known for her exceptional performances in Elizabeth, Blue Jasmine, Carol, and Tár. A graduate of the National Institute of Dramatic Art, she has also made a significant mark in theater as co-Artistic Director of the Sydney Theatre Company. Beyond her artistic achievements, Blanchett is widely respected for her advocacy in humanitarian efforts and climate action.
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Roger Federer, hailing from Basel, Switzerland, made his ATP Tour debut in 1998 and rose to world No. 1 in 2004, holding the position for a record 237 consecutive weeks. With 20 Grand Slam titles, including eight Wimbledon victories, Federer remains one of the most influential athletes globally. Off the court, he continues to champion early childhood education through the Roger Federer Foundation, which supports underserved communities worldwide.
Through this campaign, UNIQLO continues to redefine functional winter fashion, proving once again that warmth, comfort, and sophistication can go hand in hand. The new HEATTECH collection embodies the brand’s philosophy of LifeWear: simple, high-quality clothing designed to improve everyday life.
HEATTECH Lineup
WOMEN’S
MEN’S
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