Hongqi Philippines welcomes actress and former Binibining Pilipinas International Alice Dixson as its newest ambassador. Discover how her elegance, passion, and sustainability mindset embody the brand’s vision of modern luxury and innovation.
Asia’s premier luxury automotive marque, Hongqi, proudly welcomes a new face to its family, Alice Dixson, a renowned actress, model, and former Binibining Pilipinas International, as its newest brand ambassador. With over three decades in the entertainment industry, Dixson’s timeless grace and sophistication perfectly capture Hongqi’s legacy of refined luxury and innovation.
As one of Asia’s oldest and most respected luxury vehicle manufacturers, Hongqi continues to redefine elegance under the creative leadership of Giles Taylor, the former Design Director of Rolls-Royce. Each model in Hongqi’s modern lineup seamlessly blends heritage and innovation, where every curve and detail showcases craftsmanship, tradition, and cutting-edge technology. Like Dixson herself, Hongqi has evolved gracefully over the years, delivering powerful, premium vehicles that elevate every driving experience.
When asked about what drew her to Hongqi, Dixson shared that the brand’s bold vision and drive for individuality resonated deeply with her. “Hongqi always looks to challenge the status quo and push for excellence in everything they do,” she said. “Their vision, ‘I Decide What Drives Me,’ is a statement of individuality. For me, what drives me is my passion and courage, and that’s why I drive Hongqi.”
As a multi-hyphenate actress, model, mom, and now brand ambassador, Alice Dixson was impressed by Hongqi’s ability to combine style, performance, safety, and comfort while staying committed to sustainability. She emphasized how Hongqi’s approach to eco-conscious mobility aligns with her own values. “I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” she shared. “Even before they reached out, I was familiar with the brand and was impressed by its reputation. Joining the Hongqi family feels natural. I’m proud to represent a brand that delivers luxury while championing sustainability and environmentally responsible mobility.”
Hongqi Philippines echoed Dixson’s sentiments, expressing how this collaboration reflects the brand’s dedication to excellence and authenticity. “Alice’s exquisite taste, adventurous spirit, and values make her the perfect advocate to show the world what Hongqi stands for,” said Rashid Delgado, President of Hongqi PH and EVOxTerra and TDG Co-CEO. “We’re thrilled to have Alice represent Hongqi as it continues to drive into the future.”
To celebrate this milestone, Hongqi Philippines unveiled its latest campaign video featuring Alice Dixson alongside its newest electric models, the Hongqi E-H7 and E-HS7. The video is now live on Hongqi Philippines’ official Facebook (hongqi.philippines) and Instagram (@hongqi_ph) pages.
Luxury car enthusiasts in the Philippines can now experience Hongqi’s signature craftsmanship and cutting-edge technology firsthand. Visit Hongqi showrooms in BGC, Alabang, Manila Bay, and Quezon City, or learn more by exploring their official website at www.hongqi.ph.
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