Stresstabs Launches “Ibalik ang Nawalang Ikaw” Campaign to Show How Stress Breaks You Apart

Discover how Stresstabs’ new campaign highlights the real effects of stress on the body and how its vitamins help Filipinos fight back and rebuild their energy.

Stresstabs’ new ad campaign blends emotional storytelling

with a touch of absurd humor and weird visuals, tapping into the lived reality of modern

Filipino workers, freelancers, and side-hustlers.

Overworked, sleep-deprived, and running on empty? Stress might be taking more from you than you realize. Stresstabs is putting the spotlight on the unseen toll of stress through its bold new campaign, “Ibalik ang Nawalang Ikaw” or “Bring Yourself Back Together.” The campaign takes the invisible damage stress causes and transforms it into a relatable and strikingly humorous story that speaks to the modern Filipino worker.

The film introduces us to Jemerlyn, a Filipino office worker whose day becomes so draining and overwhelming that she literally breaks down until only her arm and hand remain. This surreal visual serves as a powerful metaphor for how stress quietly depletes the body of essential nutrients. But then comes the twist: after she takes a Stresstabs pill, a construction crew arrives, armed with nuts and bolts representing vitamins E and C, Iron, and Niacinamide, to rebuild her piece by piece. The end result shows her whole again, restored with energy and ready to face the day.

Highlighting the Invisible Effects of Stress

According to a recent AXA study, 87% of Filipino workers experience job-related stress, making Stresstabs’ message all the more relevant. Dr. Shiro Ann Noda, Medical and Scientific Affairs Manager at Haleon, explains the science behind the campaign. She emphasizes that vitamins and minerals, combined with a healthy diet and regular exercise, are essential for the body to perform at its best. Stress, however, depletes these nutrients, which is why Stresstabs is formulated to help replenish them and keep both mind and body strong.

A New Take on Health Advertising

Unlike typical vitamin ads that focus on polished visuals, smiling faces, or clinical demonstrations, Stresstabs chose to take a fresh approach. This campaign blends emotional storytelling with quirky humor, showing the reality of how Filipino workers, freelancers, and hustlers feel every day.

Rein Locsin, Brand Manager for Stresstabs, shares that the goal was to make people truly understand the physical impact of stress and how they can fight back. The creative direction of the film uses surreal visuals to make the concept unforgettable, perfect for today’s digital generation that enjoys content with personality and edge. Dani Rodelas, Senior Digital Marketing Manager, adds that the campaign was designed to show what many already feel, that stress is breaking them down, while reminding them that there is a way to rebuild.

Don’t Let Stress Break You Apart

Stresstabs is a vitamin supplement designed to address the visible and invisible effects of stress, such as fatigue, lowered energy, and even skin issues. By replenishing the vitamins stress takes away, it helps Filipinos recover and perform at their best every day.

Stresstabs is available on its official Shopee and Lazada stores. If symptoms persist, consult your doctor. Don’t let stress take over, take Stresstabs today and bring yourself back together.