My Experience at Robinsons Department Store’s BeYOUty Fest 2025: Beauty, Deals, and Self-Expression

I attended Robinsons Department Store’s BeYOUty Fest 2025 at Robinsons Manila Midtown Atrium. Here’s my honest experience, from the beauty deals to the interactive booths and my favorite finds.

This September, Robinsons Department Store is putting the spotlight on individuality and self-expression with BeYOUty Fest 2025, a month-long beauty celebration running from September 1 to 30, 2025. I was able to attend the big gathering at the Robinsons Manila Midtown Atrium from September 13 to 19, and it was such a refreshing experience to see so many beauty enthusiasts, brands, and activities all in one space.

BeYOUty Fest isn’t just a sale; it’s a full-on experience. Throughout the month, shoppers can enjoy up to 50% off on select beauty items, take advantage of the FriDeals promo every Friday with P200 off a minimum spend of P1,500 at the Beauty Section, and even shop now and pay later with 0% installment offers when you spend P3,000 or more. I personally found these promos to be tempting — it’s a nice way to try new products without overspending.

At the event area itself, I was amazed at how spacious and interactive it was. Booths from top brands like Belo, Garnier, Nivea, Dr. Teal’s, Colgate, Careline, Kaleia, Colourette, Maybelline, Bare and Bliss, Guess, and more were lined up, each offering different activities, samples, and discounts. One of my favorite stops was at The Good Derma, where I got to spin their roulette and take home a free gift — it was such a fun little moment.

Another highlight for me was the BeYOUty Passport. Guests could pick up their own passport and visit booths around the Midtown Atrium to collect stamps and claim perks. It gave the whole event a mini adventure feel, making it exciting to go booth to booth. The concept also encouraged trying brands you might not usually buy, which is how I discovered new products to add to my routine.

There were also lots of personalization activities, from beauty tutorials to product testing — and I appreciated how it wasn’t just about shopping but also about learning and experiencing beauty in different ways. With so many deals and activities happening, it’s easy to have a little “budol” moment with friends. I loved seeing everyone comparing their hauls, swapping tips, and discovering new brands together. It made the event feel communal and fun, not just transactional.

If you missed the Robinsons Manila event, the BeYOUty Fest isn’t over yet. From September 22 to 30, the BeYOUty Tour will travel to different campuses and to Bridgetowne in Quezon City to bring these beauty experiences to more people.

BeYOUty Fest 2025 is proof that beauty can be both personal and social, it’s about trying what works for you, expressing yourself, and having fun along the way. Whether you’re after skincare staples, makeup must-haves, or simply looking for a new beauty experience with friends, there’s still time to catch the promos and activities this month at Robinsons Department Store. For updates, follow Robinsons Department Store on Facebook, Instagram, and TikTok, and don’t forget to share your finds with the hashtag #RDSBeautyFair2025.