Metrobank kicks off the holiday season early with the #EarlyGIFT Challenge and Happy Holideals Promo, empowering Filipinos to achieve their home and car goals with financial mindfulness and exclusive offers.
Metrobank is giving Filipinos a head start on their biggest holiday goals with the early launch of its #EarlyGIFT Challenge and Happy Holideals Promo. For many Filipinos, owning or upgrading a home or car is more than just a wish, it’s a life milestone and one of the most meaningful gifts they can give themselves and their families. To help them reach these dreams sooner, Metrobank is starting the holiday cheer as early as August, encouraging Filipinos to be financially mindful and intentional ahead of the spending season.
A month before the ber months, widely known as the beginning of the world’s longest holiday season, Metrobank officially launched its early holiday initiatives during a media event at One Ayala Malls on August 8. Adding even more joy to the occasion was none other than the country’s holiday icon, Jose Mari Chan, who delighted guests with the season’s first carols. The performance served as a powerful reminder that it’s never too early to plan for meaningful celebrations and purposeful spending.
Metrobank first introduced G.I.F.T. last year, a pre-holiday initiative designed to guide Filipinos through four key financial habits: Get guided by goals, Invest your bonus wisely, Follow a budget plan, and Take advantage of deals. This financial framework is rooted in data showing that 80% of people fail to meet their New Year’s resolutions, especially when those goals are made under the rush and pressure of January. By encouraging individuals to begin planning as early as August, Metrobank helps them make smarter, more grounded decisions before the high-spending season hits, reducing the likelihood of a post-holiday financial hangover.
This year, Metrobank is taking that initiative further with the launch of the #EarlyGIFT Challenge, a movement designed to motivate Filipinos to commit to one meaningful, trackable, and realistic financial goal that they can achieve in the next 12 months. All participants need to do is write down their goal, post it on social media with the hashtag #EarlyGIFT, and invite friends and family to do the same. This act of public commitment is meant to create a ripple effect, helping more people adopt a financially mindful lifestyle and build a strong support system around their aspirations.
Metrobank’s Chief Marketing Officer, Digs Dimagiba, shared that the #EarlyGIFT Challenge aims to reshape traditional holiday practices and shift the focus toward early and intentional financial planning. “We encourage all Filipinos to become more financially mindful and resilient. Start your resolutions in August by making just one specific and achievable goal. Publicly committing to it not only builds accountability but also inspires others in your circle to grow with you,” he emphasized.
To support these aspirations with practical solutions, Metrobank also introduced its Happy Holideals Promo, aimed at helping Filipinos achieve their car and home ownership goals ahead of the holiday rush. According to Peaches Cuenco, Head of Metrobank’s Consumer Lending Group, “Metrobank believes your dream of a new car or home shouldn’t have to wait. With the Happy Holideals Promo, we offer lower rates, waived fees, and more to help you move forward now.”
The promo includes valuable benefits for those who apply and get approved for a Metrobank car or home loan by October 15, 2025, and have their loans booked by October 31, 2025. Qualified borrowers can enjoy waived fees of up to PHP 100,000, including mortgage registration fees, documentary stamp tax, and notarial charges. Home loans come with interest rates starting at just 6.50% per annum for a minimum term of three years, while car loans offer competitive rates beginning at 8.70% per annum. Additionally, approved car loans come with free first-year car insurance from AXA Philippines.
Loan applications can be submitted online through Metrobank’s official website or by visiting any nearby branch, making the process both convenient and accessible for all customers.
By launching these campaigns ahead of the traditional holiday season, Metrobank redefines how Filipinos prepare for year-end goals. It’s more than just early promotions; it’s about setting up lasting financial habits and enabling dreams to be realized without delay.
For more details about the Happy Holideals promo or to participate in the #EarlyGIFT Challenge, visit www.metrobank.com.ph or follow Metrobank on its official social media platforms.
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