RLC Residences leads the Philippine condo market in 2025 with the highest purchase intent and top brand awareness among buyers, showcasing innovation, value, and customer trust.
RLC Residences has once again proven its dominance in the residential condominium sector, emerging as the top brand in both Purchase Intent and Top-of-Mind Awareness according to a 2025 study by Kantar. This significant achievement underscores the brand’s continued growth and unmatched presence in the mid-tier condo segment, where it surpasses major competitors in both consumer preference and conversion rates.
The study surveyed 1,035 active residential condo seekers within socio-economic class ABC1 across NCR+ (including Cavite, Rizal, and Pampanga) and Cebu (covering Metro Cebu, Mandaue, Punta Engaño, and Busay). Respondents, aged 25 to 60, were all purchase decision-makers currently seeking residential condo properties and intending to buy within the next two to three years. Among this critical audience, RLC Residences emerged as the most recognized and preferred brand, affirming its status as a trusted developer in the Philippine real estate landscape.
Buyers who had interactions with property brokers strongly associated RLC Residences with highly favorable attributes such as strong personal recommendations from friends and family, exceptional value for money, knowledgeable and approachable agents, flexible payment options, and a track record of property value appreciation. The brand was also commended for its digital condo services, customer responsiveness, and accessible payment channels, all of which contribute to a smoother and more customer-centric homebuying experience.
John Richard Sotelo, Senior Vice President and General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land, expressed pride in the recognition, stating, “This reaffirms our commitment to understanding and delivering what Filipino home seekers truly value. Our mission is to make each step of the homebuying journey feel supported, meaningful, and personal—welcoming every family to their forever home.”
Since its relaunch in 2021, which brought together Robinsons Luxuria, Robinsons Residences, and Robinsons Communities under one cohesive brand identity, RLC Residences has experienced impressive growth. In just one year after its commercial launch, it ranked third in Top-of-Mind Awareness by 2022. Now, in 2025, it proudly holds the top spot, driven by its clear vision, continuous innovation, and deep understanding of the Filipino homeowner's needs.
Karen Cesario, Marketing Head and Chief Integration Officer of RLC Residences, shared, “When we relaunched, we envisioned a 10-year journey to the top. Reaching this milestone in just four years shows that staying true to your purpose and truly listening to what homebuyers need can make a real difference.”
Today, RLC Residences continues to grow its portfolio with purpose-built developments designed to meet the diverse needs of modern Filipino families. Among its notable projects are Le Pont Residences in the Bridgetowne Destination Estate, the high-rise Mantawi Residences in Mandaue City, the smart suburban Sierra Valley Gardens in Cainta, and the peaceful, nature-inspired Woodsville Crest in Parañaque. The brand also offers SYNC, a vibrant condo hub near C5 ideal for professionals, and MIRA in Quezon City, a thoughtfully planned community perfect for starting and growing families.
Further strengthening its connection with homebuyers, the brand recently held the RLC Residences Expo 2025: Hello, Home, Forever. This three-day showcase offered guests an immersive brand experience, allowing them to explore current projects, seek expert advice, and make confident investment decisions. The event reinforced RLC Residences' role as a dependable partner in every homeowner’s journey.
In addition to its residential offerings, RLC Residences is also committed to nurturing communities through meaningful initiatives. One standout program is Raising Little Champions, created in collaboration with IRONKIDS Philippines. This initiative supports young athletes by fostering values like discipline and resilience, while also encouraging strong family bonds and community support.
“We’re deeply grateful to our clients and partners who entrust us with one of life’s most important decisions, finding a home,” said Sotelo. “Their trust drives us to keep improving, innovating, and creating spaces that not only meet today’s needs but support families through every stage of life.”
With a foundation rooted in customer trust, thoughtful innovation, and purpose-driven growth, RLC Residences continues to redefine the meaning of home for the modern Filipino.
To learn more, visit rlcresidences.com or follow them on Facebook, Instagram, and TikTok.
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