Puregold’s OPM Con 2025 filled the Philippine Arena with thousands of fans and top OPM stars like SB19, BINI, and Flow G. Here's how a supermarket giant became a major force in the entertainment scene.
From shopping carts to spotlight moments, Puregold has gone beyond retail by stepping into the heart of Filipino pop culture. On July 5, 2025, the Philippine Arena was transformed into a sea of music lovers as Puregold held its biggest event yet—Puregold OPM Con 2025. Thousands of fans, from everyday shoppers to online influencers, filled the venue for a night that celebrated original Filipino music and talent.
The lineup was nothing short of spectacular. Chart-topping acts like SB19, BINI, G22, KAIA, Flow G, Skusta Clee, SunKissed Lola, and more took the stage, each bringing their unique sound and energy. From hip-hop and pop to heartfelt ballads and upbeat anthems, the concert was a true showcase of what OPM (Original Pilipino Music) has become today: diverse, vibrant, and proudly Filipino.
The excitement kicked off even before the main event. Lucky fans were treated to a VIP soundcheck party, giving them an up-close experience with their favorite artists. In true Puregold fashion, the event was more than just about the music. Freebies and product samples poured in from some of the country’s biggest consumer brands, including Nestle, Jack ‘n Jill, Coca-Cola, Nissin, Lucky Me!, Cream-O, Purefoods, Angel, Surf, and Colgate, among others. It added another layer of fun to what was already an unforgettable night.
What made OPM Con 2025 even more impressive was its reach. Thanks to Puregold's nationwide ticket redemption promos, fans from all over the Philippines—and even from parts of Asia and the Middle East—traveled to witness the event. The concert not only united Filipino communities across regions, but also across different walks of life.
Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared a powerful message: "We've always believed that our connection with our shoppers goes beyond the checkout counter." That belief was clearly reflected in how the brand turned a simple idea—celebrating Filipino music—into one of the most successful and talked-about concerts of 2025.
Puregold OPM Con was more than just a concert; it was a movement. It blended pop culture, community, and consumer experience in a way few retail brands have managed to do. And judging by the overwhelming response, it looks like Puregold is just getting started in the entertainment space.
For more updates and behind-the-scenes content, you can subscribe to the Puregold Channel on YouTube, follow @puregold.shopping on Facebook, and check out @puregold_ph on Instagram, Twitter, and @puregoldph on TikTok.