BLACKPINK’s LISA joins forces with PlayStation in a new commercial featuring top PS5 games like Astro Bot and Helldivers 2.
K-pop icon LISA, best known as a member of BLACKPINK and now a rising solo star, is stepping into the gaming world with a new collaboration that’s turning heads. PlayStation and LISA just dropped a stylish new PS5 campaign, and fans of both gaming and music are loving every second of it.
The new PlayStation x LISA commercial, released on July 1, showcases the singer playing several of the PlayStation 5’s most popular titles. Among them is Astro Bot, the newly crowned Game of the Year 2024, known for its playful platforming and immersive DualSense controller integration. LISA also dives into the action-packed Helldivers 2, a fast-paced cooperative shooter, and even gets a sneak peek at Marathon, Bungie’s upcoming sci-fi extraction shooter set to bring a fresh twist to the genre.
The campaign blends gaming with LISA’s personal flair, even featuring her latest single, “Lifestyle,” from her 2025 solo album Alter Ego. The commercial may only run for a minute, but it’s loaded with energy, personality, and hints at what might come next. Fans have already started to speculate: will we see a limited-edition LISA-themed PlayStation 5 console or custom accessories like a DualSense controller? Could she even make a cameo in a PlayStation game? Sony hasn’t revealed those details yet, but the hype is real.
What’s even more exciting is how naturally this collaboration fits into LISA’s ever-evolving brand. She’s no stranger to gaming back in 2020, fans saw her playing Animal Crossing: New Horizons on the Nintendo Switch in a viral video that showed off her playful side. Now, her return to gaming with the PS5 feels like a full-circle moment that merges lifestyle, pop culture, and tech.
This collaboration is also great news for PlayStation. With LISA boasting over 106 million Instagram followers, the partnership brings massive visibility to the brand, especially for new gamers and younger audiences. It’s also the second celebrity-focused campaign from Sony in 2025, following their earlier “No Play Limits” ad with Stranger Things star Finn Wolfhard.
If you’re thinking of leveling up your own gaming setup like LISA, there’s no better time to explore what the PlayStation 5 has to offer. The PS5 Pro delivers enhanced graphics and performance, while new PS5 bundles offer great value for newcomers. Top it off with official accessories like the DualSense Edge controller, Pulse 3D wireless headset, and PlayStation Portal for remote play—and you’ve got everything you need to dive into the next generation of gaming.
Outside of gaming, LISA continues to push boundaries in other areas. She’s currently working on a new documentary with LLOUD CO./RCA Records and Tremolo Productions, which will chronicle her solo career away from BLACKPINK. Fans can also get their hands on a special edition LISA phone case from Arc, a sleek piece of merch that blends fashion with tech just like she does.
Watch the new PS5 Campaign with Lisa here:
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