Experience the future of mobile photography with the HUAWEI Pura 80 Ultra and Pura 80 Pro, featuring the world’s first Switchable Dual Telephoto Camera. Coming soon to the Philippines.
HUAWEI is once again redefining the standards of mobile photography with the highly anticipated launch of the HUAWEI Pura 80 Series, which introduces the world’s first Switchable Dual Telephoto Camera. Set to launch soon in the Philippines, this new lineup marks a bold leap forward in smartphone imaging and design innovation.
As the newest evolution of the renowned HUAWEI Pura Series, the Pura 80 Ultra and Pura 80 Pro continue the legacy of blending cutting-edge imaging capabilities with a refined aesthetic. Previously known as the P Series, the rebranded Pura Series pushes the boundaries of what mobile devices can achieve both visually and technically. From its debut in 2012, the series has consistently introduced groundbreaking camera technologies that shaped the mobile photography landscape, ranging from dual-lens setups and Super Night Mode to Periscope lenses and multi-spectrum sensors.
The new HUAWEI Pura 80 Series embodies this legacy while elevating it with unmatched precision and functionality. At the core of the Pura 80 Ultra is the revolutionary Switchable Dual Telephoto Camera, combining a 3.7x mid-telephoto lens and a 9.4x ultra-telephoto lens into a compact unit supported by a 1/1.28-inch ultra-large sensor. This innovative camera system integrates over 140 precision components and features a symmetrical shading mechanism, delivering a 129% increase in light path for breathtaking clarity, cinematic portraits, and detailed close-ups. Seamless motor-controlled transitions between focal lengths ensure users experience unmatched versatility and image sharpness.
Meanwhile, the HUAWEI Pura 80 Pro introduces an Ultra Lighting Macro Telephoto Camera capable of focusing as close as 5cm. With a wide F2.1 aperture, it captures up to 40% more light, rendering vibrant textures and rich colors even in low-light conditions. This makes it an ideal tool for close-up photography that demands extreme detail and clarity.
The HUAWEI Pura 80 Ultra also features a powerful 1-inch Ultra Lighting HDR Camera with a full-well electron capacity of 400,000 e⁻ per pixel, enabling it to capture fast motion and high-contrast scenes with precise exposure and depth. Thanks to the TCG-HDR technology, the camera achieves a dynamic range of 16EV, the highest in the industry, producing vivid, lifelike shots regardless of lighting conditions. Paired with the AI Cinematic Engine, the device offers cinematic video performance with true-to-life contrast, color balance, and visual fidelity that mirrors the human eye.
The Pura 80 Pro complements this with its own 1-inch Ultra Lighting Main Camera, coupled with an Ultra Chroma Camera to render accurate colors in nighttime settings. This combination ensures stunning nightscapes and a detailed representation of atmospheric scenes.
True to HUAWEI’s reputation for design excellence, the Pura 80 Ultra and Pura 80 Pro showcase the sophisticated Forward Symbol design, an aesthetic inspired by sunray patterns seen in luxury timepieces. The Pura 80 Ultra, available in Prestige Gold and Golden Black, is highlighted by a golden ring surrounding the camera, doubling as both a visual centerpiece and a brand emblem. The Pura 80 Pro features elegant colors like Glazed Red, Glazed White, and Glazed Black, reflecting the texture and finesse of monochrome glaze artistry.
Both models deliver advanced durability alongside their visual appeal. The Pura 80 Ultra is protected by 2nd Gen Crystal Armor Kunlun Glass, offering up to 16x better scratch resistance and 25x improved drop protection. The Pura 80 Pro features 2nd Gen Kunlun Glass with 20x better drop resistance. With IP69 and IP68 water and dust resistance ratings, respectively, the Pura 80 Series ensures your device remains protected without compromising style.
Filipino consumers can soon get an exclusive first look at these devices during the HUAWEI Pura 80 Series Preview event, held every weekend at 3:00 PM from July 26 to August 10 at 40 selected HUAWEI Experience Stores across the Philippines. Those interested can register to join the preview event online.
To celebrate the upcoming launch, HUAWEI is offering special early bird promotions. From July 10 to August 6, a PHP 500 deposit secures PHP 3,000 off on full payment between August 7 and August 28. Shoppers can also claim early bird vouchers worth PHP 2,000 starting July 31 via Shopee, Lazada, and TikTok Shop for both the Pura 80 Ultra and Pura 80 Pro, and on the HUAWEI Online Store beginning August 7.
With the arrival of the HUAWEI Pura 80 Series, smartphone photography enters a new chapter. The advanced imaging systems, striking designs, and durable builds of the Pura 80 Ultra and Pura 80 Pro are set to redefine how users capture life’s most important moments, now with more clarity, artistry, and innovation than ever before.
To learn more, visit HUAWEI’s official website or follow them on Facebook and Instagram.
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