NetEase Games announces Blood Message, a cinematic AAA single-player action-adventure game powered by Unreal Engine 5. Explore a story of loyalty and survival set during the Tang Dynasty.
NetEase Games has officially revealed its first AAA single-player action-adventure game, Blood Message, developed by 24 Entertainment Lin’an, a new studio under Thunder Fire Studio. The announcement signals a major move by NetEase into the world of cinematic single-player gaming, following decades of experience in multiplayer and mobile titles. While there's no confirmed release date yet, Blood Message is currently in development for PC and unnamed console platforms.
Built on Unreal Engine 5 and enhanced with the studio’s own proprietary technologies, Blood Message promises a visually rich and emotionally intense gaming experience. The game’s focus is clear: deliver a tightly crafted, linear story that blends brutal combat with heartfelt storytelling rooted in Eastern culture.
At the heart of Blood Message is the tale of a nameless messenger and his young son as they journey across war-torn lands. Set during the final years of China’s Tang Dynasty, the story follows their dangerous 3,000-li (approximately 1,000 miles) journey back to Chang’an, the empire’s capital. Along the way, players will traverse vast deserts, rugged wilderness, and ancient towns inspired by historical locations such as Dunhuang. It’s not just a journey through land—it’s a journey through loyalty, sacrifice, and survival.
The game casts players in the role of ordinary people not powerful warriors or political leaders, but a father and son caught in the chaos of rebellion and duty. This father-son duo joins a righteous uprising in Shazhou, Dunhuang, carrying with them a message that could determine the future of their homeland. The stakes are personal and national, and the choices they make along the way will shape a legacy remembered by future generations.
Blood Message is described as a third-person, cinematic action-adventure that blends realistic melee combat with survival and stealth mechanics. The developers aim to deliver grounded combat encounters that reflect the harshness of the journey. Beyond the action, the story explores themes of family, honor, and cultural identity. Players can expect a deep narrative that doesn’t just entertain but resonates emotionally.
This game marks a new chapter for NetEase Games as it enters the world of narrative-focused titles. According to Zhipeng Hu, lead producer and executive VP at NetEase Games, Blood Message represents the company’s long-standing commitment to the gaming industry and its desire to create an “epic and cinematic experience for players around the world.”
The visual direction and storyline also reflect a strong sense of cultural history. The Tang Dynasty setting offers a rich backdrop filled with historical references, ancient customs, and storytelling that brings Chinese heritage to the forefront. This adds authenticity and depth to the experience, setting it apart from other modern action-adventure games.
While the game is still in development and many details including the release date and platform specifics remain under wraps, the early glimpses from the announcement trailer and screenshots suggest a promising entry into the world of cinematic single-player games.
Keep an eye out for more updates as NetEase and 24 Entertainment Lin’an continue to share news about Blood Message. For now, this title is one to watch if you’re a fan of story-driven adventures and historical epics with emotional depth.
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