Fujifilm launches the X half (X-HF1), a lightweight and compact digital camera designed to recreate the classic charm of film photography. Discover its unique vertical shooting style, film simulation features, and analog-inspired design.
Fujifilm is back with a fresh take on film photography, launching the new X half (FUJIFILM X-HF1), a compact digital camera set to arrive globally in June 2025. This camera offers something special by blending the nostalgic charm of classic film cameras with modern digital technology. Weighing only 240 grams, it’s ultra-light and designed for those who appreciate the feel of film but want the convenience of digital photography.
The X half is inspired by the classic half-frame cameras Fujifilm first introduced back in the 1960s. These cameras used half the size of a standard 35mm film frame, which allowed more shots per roll and offered a unique style of photography. The new X half builds on this idea but adds a digital twist, bringing film-like photo expressions to a modern, compact device. One of the standout features is the Frame Advance Lever, which mimics the experience of winding film manually, making shooting more tactile and enjoyable.
What makes the X half especially interesting is its focus on vertical composition. Unlike most cameras that use 3:2, 4:3, or 16:9 ratios, this camera features a 3:4 aspect ratio. This makes it ideal for shooting photos and videos in a vertical format, which is perfect for social media stories and other vertical content. To support this, the camera has a vertical optical viewfinder and an LCD screen optimized for vertical shooting. The innovative “2in1” function allows users to combine two vertically oriented images into a single frame, creating creative collages or story-driven photo sequences that make full use of the camera’s vertical format.
Fujifilm has also packed the X half with various digital tools that replicate the look and feel of analog film. The camera comes with the company’s famous Film Simulation modes, offering 14 different color options that imitate various film stocks, such as PROVIA, Velvia, and CLASSIC Chrome. It even has a Grain Effect to add natural-looking film grain to your photos and videos. Plus, there are new creative filters like Light Leak and Halation, which reproduce the visual quirks found in old film cameras, adding a nostalgic touch to your images. The Film Camera Mode is another highlight, where you can shoot using only the optical viewfinder without looking at the LCD. You can only see your photos after shooting a full set of frames, just like waiting for film to be developed, adding a playful, vintage feel to the experience.
Despite its film-inspired design, the X half is a modern digital camera. It features a back-illuminated 1-inch sensor paired with a 32mm F2.8 prime lens (equivalent to 35mm on a full-frame camera), giving you sharp and clear images in a compact form. The focal length is similar to the familiar disposable QuickSnap cameras, making it easy for beginners to use.
The camera’s lightweight and portable design means you can carry it anywhere without feeling weighed down. This makes it great for everyday use, whether you’re capturing street scenes, travel moments, or creative projects. The X half app further enhances the experience by allowing you to easily transfer photos and videos to your smartphone. From there, you can view your images in an album-style gallery, edit them, share on social media, or print using Fujifilm’s instax™ Link printers.
In terms of user experience, the X half feels carefully designed with smooth touch controls on its rear LCD and analog-style dials that bring back the feel of classic cameras. The optical viewfinder supports up to 880 shots on a single battery charge, so you won’t have to worry about running out of power during a shoot.
For those interested, the Fujifilm X half will be available starting June 6, 2025. It will be sold at popular retailers like JG Superstore, Henry's Cameras, official Fujifilm stores, and other authorized dealers. The price is set at PHP 44,990, making it an accessible option for anyone wanting to explore this unique blend of film nostalgia and digital convenience. For more details and updates, be sure to visit the official Fujifilm website.
Fujifilm’s X half is a beautifully crafted digital camera that revives the fun and style of film photography while adding modern conveniences. It’s perfect for photography lovers who want a lightweight, easy-to-use camera that offers creative freedom with its vertical shooting format, film-like effects, and unique shooting experience. Whether you’re a beginner or a seasoned enthusiast, this camera invites you to rediscover the joy of photography in a fresh, fun way.
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