Sony and BandLab are launching a groundbreaking partnership that brings 360 Reality Audio to independent music creators through the BandLab app. Discover how this move is making music production more immersive and accessible than ever.
The world of music creation is getting a major upgrade, and it's happening at the intersection of two powerful forces: Sony and BandLab. These two industry leaders have announced a new partnership designed to reshape how music is made, experienced, and shared, especially for independent artists and music lovers working outside traditional studio setups.
Sony Corporation, a long-time leader in the world of consumer electronics and entertainment, is known for its deep commitment to innovation in sound and media. Their philosophy centers around the concept of “Kando”—delivering emotional experiences through powerful, meaningful technology. BandLab Technologies, on the other hand, has rapidly become the world’s largest social music creation platform, with over 100 million users worldwide. Based in Singapore, BandLab has built an ecosystem that includes the BandLab app, digital audio workstation Cakewalk, artist platform ReverbNation, and the global beat marketplace Airbit.
Together, Sony and BandLab are launching a collaboration that brings high-end sound technology to everyday creators. At the core of this partnership is the integration of Sony’s 360 Reality Audio into the BandLab app. This spatial sound technology creates an immersive 3D listening experience, and now, it's being made available to anyone with a smartphone and a pair of headphones.
Starting this summer, BandLab users will be able to explore a new library of spatial-enabled beats within the BandLab Sounds marketplace. These sounds can be used inside BandLab Studio, where users can add vocals, layer instruments, and build entire songs within an immersive audio environment. It’s a major step toward closing the gap between professional studios and the home creator. What once required specialized equipment and high-end software can now be done on a mobile device.
According to Sony, this move is part of a broader effort to reach both professionals and consumers. Masaaki Oshima, Head of Sony’s Personal Entertainment Business Unit, emphasized the importance of expanding access to premium audio tools. For creators, this means having a wider range of expressive options, whether they're mixing from a laptop or laying down vocals on a phone.
But the collaboration goes beyond just sound. Sony and BandLab also plan to introduce a co-branded content hub within the BandLab app. This space will act as a resource center where creators can find educational content, tech updates, and development tools to grow their craft. It's more than a feature rollout—it's a support system aimed at helping artists learn, collaborate, and reach larger audiences.
BandLab CEO and Co-Founder Meng Ru Kuok highlighted the long-term vision behind the move: to not only give creators tools for today, but to set them up for what’s possible tomorrow. With features like tutorials, community events, and global exposure opportunities on the horizon, the partnership aims to help creators thrive across every stage of their journey.
This shared mission—making music creation open to everyone—is what drives the partnership. Whether you're a beginner laying down your first beat or a seasoned producer experimenting with spatial audio, the tools you need are becoming more accessible than ever.
With Sony's expertise in sound engineering and BandLab's user-focused platform, this collaboration has the potential to change how music is made by making sure everyone, everywhere, has the chance to make their voice heard.
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