Globe Business mounts Innovation Summit: a virtual conference on digital transformation to propel MSMEs toward boundless success

From bringing a brand to life, improving customer experience to expanding market reach, MSMEs from all over the country will get to learn all these and map out a brighter digital future for their businesses in the upcoming Innovation Summit 2022 by Globe Business, this month.

The inaugural two-day digital conference will kick-off on August 25 and 26 via Airmeet digital platform. Through this event, Globe Business aims to open opportunities for micro, small and medium enterprises (MSMEs) to learn more how they can leverage the right digital tools available to them so they can continue to experience success as they grow their business.

During the virtual summit, MSMEs will meet innovators, tech experts, and advisers who will help them adopt new technologies, improve engagement with their audiences and drive customer experience in back-to-back plenary sessions and workshops.

On the first day, discussions will focus on increasing the customer base with the following topics: Using Digital Solutions to Get Customers; Engage Your Customers to Build Your Brand Better; Building Apps on AWS, and Monitoring Strategies to Win More Customers.

The second day of sessions will revolve around the theme of customer satisfaction. Topics will include MSME Digital Transformation Roadmap, Keeping Customer Information Safe by Equipping Employees with Data Privacy Knowledge, and Engaging Customers Better by Providing Real Time Feedback.

Participants will also learn how to identify the right digital business strategy and how e-

commerce tools and next generation platforms like SquadZip, ChatGenie, M360 and Amazon Web Services (AWS), can set the groundwork for their digital future.

Meaningful conversations with successful entrepreneurs
To translate concepts presented in the discussions into simple real-life experiences, Globe Business has also invited its ambassadors and influencers to a fireside chat with the participants to cap off the two-day event.

The CEO of Luxe Skin and Luxe Slim and influencer Anna Magkawas will talk about the ease of using ChatGenie, one of the e-commerce solutions offered by Globe Business to help businesses sell to more customers via social media and messaging apps.

Paulo Tibig, one of the most celebrated Filipino motivational speakers today, is expected to share how Google Workspace enables his company to collaborate and operate more efficiently by using the productivity tools.

Mompreneur and tech start-up founder Ginger Arboleda will also join in the interactive conversations to share how M360 helps in establishing a credible and trustworthy brand to her audience.

More perks for participants
Aside from getting tips from successful business owners, those joining the event will get to enjoy other perks like free speaker sessions on featured products, soft skills workshops, networking and consultations with Globe Business account managers.

The first 100 participants to sign up get free trials of products like ChatGenie, an e-commerce solution that helps businesses sell to more customers in apps they are already using. This allows them to manage transactions across different channels, including Facebook Messenger, Instagram, Viber and GLife, in one easy-to-use platform.

“As a trusted partner of MSMEs, we strive to provide them with ways to innovate their business in these changing times and upskill their workforce to better engage their audiences and improve customer experiences. In this summit, we have pooled together the best digital resources to help accelerate their digital transformation journey; ensuring their businesses progress toward exponential growth,” said KD Dizon, Globe Business MSME Group Head.

To sign up to the Innovation Summit, visit

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