Brandstorm Finalists vie for a Ticket to Paris

L’Oreal Brandstorm in the Philippines goes nationwide for the first time, attracting more than 1,500 students all over the country.

Manila, 2017 – True to its belief to invest in young talents, L’Oréal Philippines once again launches Brandstorm – its signature business competition for students that aims to harness the talent and ideas of young marketers to change the game of the beauty industry. This 2017 marks a milestone especially in the Philippines as the competition goes nationwide with over 1,500 students registering for the competition – an increase of 371% versus the previous years. 

The student teams for this year’s Brandstorm were challenged to disrupt the men’s grooming industry with the partner brand, L’Oréal Men Expert, the world’s No. 1 Skincare Brand for Men. With the mission to be a project and talent incubator for students, the Brandstorm journey revolves around accepting diversity and cultivating it to be game-changers.

“L’Oréal Brandstorm has been the best venue for us to incubate ideas and young talents. It gives us a fresh perspective to see the beauty industry in a new light,” shared Tina Ampil, L’Oréal Philippines General Manager for Human Resources. “As we move forward to the journey to Paris, we are making sure that we invest in these the potential students who will represent the Philippines in the international competition.” 

From 421 university teams, only 48 have moved forward and competed at the semi-finals coming from different regions in the country, vying to land a spot in the National Finals. Students from University of the Philippines Diliman, Ateneo de Manila University, and San Beda College will be representing Manila. Each team was entitled to four pillars of learning to help them develop their ideas into full-fledged campaigns that may just win them a ticket to the International Finals happening in Paris. L’Oréal Philippines also provided the teams with E-Learning courses, Brand resource materials, and a L’Oréal mentor. 

Out of the 48 teams, the competition is now down to eight (8) coming from different schools all over the country. The 8 teams are as follows:

1 MANILA – Champs | University of the Philippines Diliman | Richmoune Lavinne Sy, Samantha Ko, Gabriel Herrera-Lim
2 VISAYAS – Maxim | University of the Philippines Visayas | Herna Alpha Tiagan, Genevieve Millan, Jasper Dioco
3 MANILA – Team Hustle | Ateneo de Manila University | Janelle Go, Paul Yap, Joanna Patricia Matias
4 MANILA – Team L’OLreal | University of the Philippines Diliman | Andrew Escay, Ina Badiola, Renz Salindong
5 MANILA – Y3 | University of the Philippines Diliman | Francine Ysobel Sabado, Diego Nepomuceno, Ysabel Miranda
6 BAGUIO - 16°C | Saint Louis University | Nicole Navarrete, Austine Miguelle Ogad, Matthew Mendoza
7 MANILA – iWill | San Beda College | Lindzey Caco, Katrina Grajo, Patricia Faith Bastes
8 VISAYAS – Stormbusters | University of the Philippines Visayas | John Joseph Kuan Ken, Stephenie Padojinog, Paolo Gabriel Nabor

These 8 teams will battle it out during the Brandstorm National Finals happening on April 18 at the L’Oréal Académie where one team will be one step closer to representing the Philippines in the International Finals in Paris.

Get updates on L’Oréal Brandstorm – this year’s biggest innovation competition through

About L’Oreal Brandstorm
L’Oréal Brandstorm is L'Oréal’s signature global innovation competition for students that started in 1992. Present in over 58 countries, Brandstorm is one of the largest student competitions in the world. Locally, L’Oréal Philippines has mounted the annual business competition since 2009. But more than a talent-spotting tool, Brandstorm is an incubator for innovative projects and young talents—honing them to become one of the best in the marketing field and bringing their ideas to life.

This 2017, L’Oréal Brandstorm embraces diversity by going nationwide. From the usual pool of three schools all centered in Metro Manila, Brandstorm 2017 is now open to three times more schools all over the country totaling to over 17 partner colleges and universities. This makes the competition open to diverse groups of students, regardless of course, degree or level. This year, registration multiplied by 5 bringing the numbers up to 1,523 registered players, making it the biggest Brandstorm to date. Visit to get to know more about this year’s biggest innovation competition. 

About L’Oréal Philippines
L'Oréal, the world leader in cosmetics, is synonymous with beauty, innovation, sustainability and scientific excellence in more than 130 countries. As the number one beauty company in the world, we continue to invest in science and research to guarantee innovative, high-value-added products. To date, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of over 38 international, diverse and complementary brands.

L’Oréal Philippines has been present in the country as a wholly owned subsidiary of L’Oréal S.A. since 1994. Based on the unique and diverse beauty needs of every Filipino, L’Oreal Philippines manages 12 of the most technologically advanced brands across several beauty categories and present across all beauty channels, including L’Oréal Paris, Maybelline New York, Garnier, Kiehl’s,, Ralph Lauren, Giorgio Armani, Yves Saint Laurent, Guy Laroche, L’Oréal Professionnel, Kérastase, Matrix, and Pureology.

As one of the big beauty players in the country, L’Oréal Philippines has also made its contributions as a good corporate citizen to the country over its 25 years of presence. It is our priority and commitment to reduce the impact of our activity on the planet and bolster positive socio-economic impact on the lives of people and communities in the Philippines. This has been done through our various philanthropic activities such as “Bigay Daan,” and ““Citizen Day.”

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