Disney Baby Launches in the Philippines - Creating Magical Moments Right From The Start


Few weeks ago, Disney has unveiled the new Disney Baby brand line. The beautiful collection, feel-good selections and unique products are sure to make any part of the day happy and organized. The entire collection of Disney Baby from Dressing Baby, Mealtime, Playtime & On-the-Go for expectant parents, new-borns and toddlers are now available in the Philippines. 

Just by looking at the products they have being used by the kids to play during the launch, I can see the quality of products that they have. Disney Baby has a wide range of items needed for creating magical moments right from the start. Having that positive feel and magical connection that Disney brings, surely moms and their kids will enjoy and feel good from the very wide collection across nursery linens, feeding time, apparel, toys, bath-time and home-ware. 

I grew up loving Mickey Mouse. Mom used to work in Japan and she would always send me toys and stuff that has Disney character in them. It definitely brings back childhood memories. Now believe it or not, I am going to be a dad soon. I am glad that my child will be able to experience what I had when I was growing up, but this time with a more wider range of Disney Baby items.

Disney Baby is distinctively more design-led, particularly the apparel offering, featuring a contemporary colour palette and beloved Disney characters and stories which parents and gift-givers recognise and treasure. The creative direction ensures ranges are coordinated with the emphasis on mixing and matching Disney character accents across ranges, especially within the nursery and home-ware collections. Characters which feature in the Disney Baby range at launch include Mickey Mouse, Minnie Mouse and other classic Disney characters like Dumbo.

“With Disney Baby, families can connect and grow a special lasting bond with our stories and characters. Our unique emotional connection with Filipino families and kids differentiates Disney Baby, when compared to other baby brands as a trusted choice for expectant and new moms,” says Veronica Cabalinan, Country Director, Retail and Licensing, The Walt Disney Company Philippines.

Veronica Cabalinan, Country Director, Retail and Licensing, The Walt Disney Company Philippines.
“The Disney Baby is a brand that parents can trust. It provides numerous gifting opportunities for extended family and friends who want to share in the Disney magic,” she adds.

New product collections include:
o Dressing Baby – Dressing baby is easy with our collection of Disney Baby clothes. From bodysuits to adorable outfits, we have all the clothing your cuddly baby needs.

o Mealtime – Baby's favorite time of the day! Mealtime can be messy, but using the right products can make it a breeze. Disney Baby’s Mealtime range includes feeding bottles, tableware, booster seats and even transitional items like sippy cups and boosters.

o Playtime – Make every moment fun and magical with Disney Baby's Playtime collection. You'll find everything you can imagine to bring oohs and awwws, including toys, plush, books, music and activity gear to stimulate Baby through every stage.

o On-the-Go – Take your little one on a trip, whether it's to the grocery store or the Disney parks!
From strollers and diaper bags to toys to entertain baby, you’ll have all the essentials for everything on-the-go.

For 90 years, Disney has been a leader in family time and togetherness and Disney Consumer Products has been licensing in the infant space since 1930’s. Disney Baby launched in the United States in early 2012 and since then has also opened dedicated Disney Baby Stores throughout the US.

In the Philippines, Disney Baby works with licensees including Ban Kee Trading, Hello Dolly, Polyfoam, MBC Clothing, Mirsael Sutus, Lamoiyan, Mothercare and Unicharm. There are plans to expand Disney Baby distribution across the Philippines and explore bespoke Disney Baby retail experiences that have been developed with the parents’ shopping journey in mind.

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