Giordano Circus 25th Anniversary


Giordano hosted a circus-themed party, concert for their 25th anniversary and for ther Fall / Winter collection at the Eastwood Mall Open Park last Saturday, November 22. The concert is headlined by music icon and Giordano ambassador Rico Blanco.

They had some booths and some classic circus games such as Basket Toss, Something Fishy, Tumble Me and Ring O’ Bottle, which the guests were able to enjoy. Winning participants took home exclusive prizes from Giordano. Other activities on-the-ground included fortune-telling and mechanical bull riding which are reminiscent of the circuses of old. Guests also enjoyed performances by classic circus characters such as clowns, mimes, stilt walkers, magicians, lion man, uni-cyclists, and many more.

During the night, Giordano showcased its 2014 Fall/Winter collection. The fashion show started with some circus acts and show for the guests. After the performance, models came out and strutted their stuff.

There were some Classic, some chilly-weather pieces like oxford shirts, Breton tops, long-sleeved tees. There were also some denim, khakis and polos that paraded on the runway and worn by top models Ria Bolivar, Jasmine Maierhofer and Justine Gabionza. Award-winning fashion show director Ogee Atos took the shows reins while stylist Charmaine Palermo and makeup artist Lourd Ramos made up and styled the models. 

More photos of the event below.

The expected highlight of the night was  the concert which featured Filipino music icons, including Rico Blanco, Franco and Brownman Revival. Blanco capped off the night with a performance of the crowd pleaser Giordano theme song, ‘World Without Strangers’. 

Mr. Larry C. Lim - Giordano Philippines’ CEO and President, 
Giordano Philippines’ CEO and President, Mr. Larry C. Lim shares “We thank everyone who celebrated this milestone with us. Giordano has evolved so much over the past two decades, and Filipinos have been a huge part of the brand’s success. When Giordano first opened here in the country, we never thought that we would sign on celebrities, much more a song composed by Rico Blanco. We look forward to the next two decades and more, and our customers can expect more timeless and classic pieces from us in our future collections,” 

After the fashion show, there was a fire dancing exhibition and the concert.

Congratulations Giordano! More power! For more information about the Giordano Circus – 25th Anniversary Party, visit

More photos during the fashion show.

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