Solaire Soars to New Heights with Air Asia Partnership.


Solaire Resort and Casino has just joint partnership with one of the most trusted and preferred airline, Air Asia for a branding project for the first time in the Philippines.

Raising the bar to new heights - (up in the sky) Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial aircraft. Not just any aircraft, it's Air Asia's popular Airbus A320. Scheduled to embark on its maiden flight this coming July. Crossing fingers to be a part of it as Solaire further promote tourism in the Philippines and in greater Asia. The amazing Airbus A320 is now fully wrapped in Solaire's bright colors! Check out the Photos below.

Board Director of Solaire Resort and Casino, Mr. Donato Almeda shared “This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.”
Mr. Donato Almeda - Board Director of Solaire Resort and Casino.
This collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market. This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

The partnership with Air Asia and Solaire's campaign with continue until 2016. Right now, Solaire's colors is donned by just one airplane, but plans to increase its number to around 5 airplanes.

Mr. Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino
Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.
AirAsia Philippines Chairman Ms.  Maan Hontiveros

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”

Solaire certainly outdid themselves again with this partnership. Truly, the Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.
Fasten your seatbelts! ‪#‎SkySolaire‬ is now primed for takeoff.
Flying to local and international destinations soon!

More photos of the event below.
Thank you Solaire for including me in your maiden flight. Where to? :)

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